How to advertise on Amazon Prime Video?

Published : 05/28/2025 16:11:40 Updated : 04/23/2025 16:13:22 Optimize your media budgets

Équipe Adintime

Pôle Marketing

Summary of the article :

Why are there ads on Prime Video?
An advertising format designed for brands
A tool connected to the entire Amazon ecosystem
Who will (or won't) see your ads?
Amazon Prime Video advertising, a lever to be explored now

Amazon Prime Video advertising is establishing itself as a new communication space.

Since the beginning of 2024, users of the platform have seen advertisements, unless they pay extra to remove them. A significant development, especially for SMEs looking to diversify their marketing channels without blowing their budget.

Why are there ads on Prime Video?

With the decline in linear TV audiences, the big platforms are adapting their business models. Amazon is no exception. In an interview with the Financial Times, Kelly Day, Vice President of Prime Video International, explains that the aim is to provide an affordable offering while opening up new ground for brands.

It's also a way for Amazon to enrich its advertising offering. By adding more advertising to its content, the e-commerce giant is transforming Prime Video into a powerful branding tool, directly connected to its shopping universe.

An advertising format designed for brands

Advertising on Prime Video isn't a simple copy-and-paste of classic TV cuts. It offers short, well-integrated advertising formats, broadcast before or during programs. And unlike other streaming platforms, Amazon relies on measured broadcasting to avoid disrupting the user experience.

This enables companies to address a concentrated audience, often in the evening or at weekends, in a moment of relaxation conducive to attention. The example speaks for itself: a well-placed advert before an episode of The Boys can reach a very specific target.

A tool connected to the whole Amazon ecosystem

What makes Amazon Prime Video advertising really interesting for SMEs is its direct link with the other levers of Amazon Ads. A video campaign can be synchronized with your product listings on Amazon, or extended by retargeting via the DSP (Demand Side Platform).

This is very different from other streaming platforms, where advertising often remains isolated. Here, everything is designed to create a fluid purchasing path: exposure to the video, product search, then conversion.

An accessible channel, but still little used by SMEs

Many small businesses think that this type of campaign is reserved for big brands. However, with the right support, it's possible to create simple, effective and well-targeted videos. Some agencies even offer dedicated packages for small businesses wishing to test this leverage without a large investment.

Who will (or won't) see your ads?

Not all subscribers will see ads. Those who have chosen the pay-as-you-go option for an ad-free experience will not be exposed. But this audience remains in the minority. For an SME, however, this represents an opportunity for visibility with a large, captive audience that is less solicited than with other channels.

Amazon Prime Video advertising, a lever to explore right now

Advertising on Amazon Prime Video isn't just a fad. It's an innovative, connected and accessible lever. If you're looking to expand your digital presence beyond search or social networks, now's the time to try out a format designed to capture attention... in the right place, at the right time.