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Optimize your media budgets 08/22/2023

How can you use AI for your marketing campaigns?

Artificial intelligence is all around us, even in the marketing sector. Find out how to harness AI to create your advertising campaign.
Optimize your media budgets 08/16/2023

The influence of advertising on purchasing behavior

Discover how advertising marketing mechanisms influence buying behavior.
The Media Buying Academy : Basics to get started 08/16/2023

Whom to target with display advertising campaigns?

Display campaigns can have a real impact on your product or service. They can help you generate sales or increase your visibility. But who should you target?
Optimize your media budgets 08/09/2023

A Step-by-Step Guide to Segmented TV Advertising

Engaging in segmented TV advertising is straightforward! However, knowing the right approach is key. Explore our guide to launch your segmented TV ad campaign.
The Media Buying Academy : Basics to get started 08/09/2023

The use of celebrities in advertising

We have all already recognized a celebrity who appears on TV in a commercial. But why do brands use these celebrities in commercials so much?
Optimize your media budgets 08/04/2023

Is it possible to advertise medicines?

Is drug advertising permitted in France? Yes, as long as you follow the rules outlined in this article!
The Media Buying Academy : Basics to get started 08/03/2023

The Power of Pharmacy Advertising: Reaching Your Target Audience

In an increasingly competitive healthcare landscape, pharmacy advertising has become an essential tool for promoting services, attracting new customers, and building customer loyalty. Indeed, [...]
Optimize your media budgets 08/02/2023

Comparative advertising - What are the regulations?

You want to launch a comparative advertising in France? It's possible, as long as you respect the rules imposed by French law.