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The Media Buying Academy : Basics to get started 07/28/2022

How much does a podcast ad cost?

The podcast medium has reached millions of listeners since 2020 and we can say that it is now part of the daily life of the French. But how much does it cost to advertise on this media?
The Media Buying Academy : Basics to get started 07/28/2022

Which media to choose for your advertising?

It is difficult to choose among all the communication media available. Discover the criteria to take into account to make your choice.
The Media Buying Academy : Basics to get started 07/18/2022

Display: Which format for which purpose?

Want to save time ? Get this article summarized in seconds with AI Summarize with AI Display advertising offers a wide range of visual formats that allow brands to meet [...]
The Media Buying Academy : Basics to get started 07/15/2022

What is the customer journey?

Want to save time ? Get this article summarized in seconds with AI Summarize with AI The customer journey, taken from the world of marketing, is often used for companies [...]
The Media Buying Academy : Basics to get started 07/11/2022

More inclusive advertising with TV commercials audio description

Want to save time ? Get this article summarized in seconds with AI Summarize with AI Audio-Description of TV commercials is a real challenge for brands, but an essential [...]
The Media Buying Academy : Basics to get started 06/16/2022

What is the difference between an advertising agency and an advertiser?

It is easy to confuse the role of an advertising network with that of an advertiser, so we define these two terms and explain their role.
The Media Buying Academy : Basics to get started 05/31/2022

What is media buying?

Find out how media buying works and the steps required to make it happen.
The Media Buying Academy : Basics to get started 05/30/2022

What is programmatic TV?

Segmented TV, traditional TV... And what is programmatic TV? We explain everything in this article.