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Do you want to advertise on Facebook but don't know the prices and formats of Facebook Ads? There are several ad formats on Facebook that fulfill different objectives. Discover all the specifics of Facebook Ads and request a quote to get the rates.
Advertising on social networks
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Advertising with Facebook Ads
Facebook is the undisputed giant of social networks. With 2.8 billion users worldwide in 2020, including 35 million in France, the network stands far ahead of its competitors. While Facebook is now challenged by its rivals, it remains well ahead of them as it was the leading social network in 153 countries in 2019 (out of 167). Created in 2004, the Facebook network quickly captured the need or created the need among internet users. Today it is a daily reflex for a large portion of internet users (30% use it more than once a day).
The power of Facebook Ads:
- $28 billion in revenue, of which $27 billion is generated through Facebook Ads
- 2.5 billion users worldwide. Nearly 500,000 profiles created every day.
- 100 million hours of videos watched per day (85% of which are viewed without sound).
- 300 million users view stories every day.
- There are nearly 60 million active business pages on Facebook.
Facebook Ads: advertising Formats
- Static Format: This format consists of a visual and text, appearing naturally in users' news feeds. Simple and effective, the static format is attractive and easy for users to read.
- Carousel Format: This format allows you to highlight several products and/or information through a single ad. It consists of 2 to 10 cards, which can be images or videos, each with its own description and link. A rich format that allows you to communicate densely and evaluate which of your products or visuals are the most interesting and generate the most traffic (thanks to the click-through rate).
- Collection Format: This format highlights a main visual (image or video) under which you can find 4 mini thumbnails (images). These mini images are links that allow the user to participate in a completely immersive experience or discovery.
- Video Format: A format that, like the static format, appears in users' news feeds based on the criteria and profile you choose to target. Facebook Ads offers great flexibility in the choice of available advertising formats.