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Snapchat

Snapchat is the go-to social network for young people. Depending on your target audience and objectives, Snapchat ads can be a relevant channel for your advertising campaign. Discover all the formats and advertising specifics on this network.

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Advertising with Snapchat Ads

Snapchat is an application that allows users to send photos or videos with a limited duration to their contacts. This social network, launched in 2011, was created by two students from Stanford University. In 2020, the network had nearly 249 million daily active users worldwide (an 18% increase from 2019), including 14 million in France. Snapchat is THE social network for young people, being the most popular among the 11-24 age group, with 82% of users being under 25.

Advertising formats via Snapchat Ads

Snapchat Ads offers numerous advertising solutions for advertisers, catering to various objectives such as awareness, traffic, and conversions.

  • Snap Ads: This is one of the most widely used and well-known advertising formats on Snapchat. This format appears between or after the snaps that users receive. Available durations range from 3 seconds to 3 minutes. Advertisers can add additional content by embedding links in the video ads shown.
  • Sponsored Filters: There are two types of filters available. Geofilters, which are available only to users in a defined geographic area. These filters add elements that overlay users' photos or videos. Audience filters, which are more immersive and elaborate, aim to increase brand awareness. The cost of these filters depends on a cost-per-action defined by the advertiser.
  • Product Ads: This format is found in the Discover section (the network's web page where users' stories are displayed). It is a clickable format that allows businesses to present a defined product catalog through a fully immersive video. There are many other advertising formats available on Snapchat, each addressing one or more advertising objectives.