Blog de l'achat média

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Optimize your media budgets 06/30/2021

Should you really communicate during the summer ?

We do encourage you to communicate in summer. Have a look at our advices !
Optimize your media budgets 03/26/2021

How to choose your digital billboard?

Digital technology impacts the entire value chain of advertising space purchase. New technologies have arrived in the last few years in traditional advertising, we make you discover them
Optimize your media budgets 03/25/2021

What is digital advertising ?

The media industry is not immune to the digitization of communication devices and platforms. Indeed, traditional media, such as outdoor advertising, is modernizing and adapting to new means of communi
Optimize your media budgets The Media Buying Academy : Basics to get started 03/24/2021

How to optimze your media plan

A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget.
Optimize your media budgets 03/23/2021

7 good reasons to use digital signage

Billboard is a medium that has developed enormously and now offers a wide range of media and devices.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/17/2021

How to advertise on TV? Everything you need to know!

Would you like to start a TV advertising campaign? Before you get started, here are a few steps to follow to understand buying TV advertising space and how to proceed.
Optimize your media budgets 03/09/2021

Segmented TV: the new Eldorado for advertising?

In August 2020, a decree aimed at relaxing the television advertising regime was signed by the government allowing segmented advertising. But what does this mean for advertisers?
Optimize your media budgets 02/23/2021

8 key facts about print advertising

La Presse est un média qui permet de toucher son audience de façon puissante et très qualitative. Passage en revue des chiffres & informations clés sur ce media stratégique.