Blog de l'achat média

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Optimize your media budgets The Media Buying Academy : Basics to get started 01/11/2021

Accelerating advertising on podcasts

Find data on the podcast market and how to invest in advertising on this medium.
Optimize your media budgets 12/23/2020

B2B digital marketing: Your sales team will thank you!

Today, we have decided to share with you the 3 pillars we have identified for a successful B2B digital marketing strategy in 2021.
Optimize your media budgets 11/26/2020

Choose the best magazine for your advertisement

Have a glimpse of some tips from media planning’s professionals in order to determine which magazine optimizes the most your communication campaign.
Optimize your media budgets 11/25/2020

Why should you reach out to an expert for Social Media Advertising ?

Almost every Facebook or Linkedin users are able to boost a post, but creating a successful social media ad campaign requires a true expertise.
Optimize your media budgets 11/19/2020

Billboard : how much does it cost ?

The purchase of advertising space on billboards is an exciting subject, as the possibilities offered by this media are so numerous.
Optimize your media budgets The Media Buying Academy : Basics to get started 11/18/2020

7 Golden rules to apply when buying advertising

Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.
Optimize your media budgets 03/13/2020

Marketing targeting and socio-professional categories for media buying in France

Your marketing target represents a group of people you want to reach during your advertising campaign.
Optimize your media budgets 02/08/2019

7 good reasons to use the profesionnal press as a mean of communication

The professional press is sometimes overlooked in B2B media plans. However, it benefits from being more integrated into advertising campaigns.