Blog de l'achat média

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Optimize your media budgets 03/09/2021

Segmented TV: the new Eldorado for advertising?

In August 2020, a decree aimed at relaxing the television advertising regime was signed by the government allowing segmented advertising. But what does this mean for advertisers?
Optimize your media budgets 02/23/2021

8 faits sur la publicité en presse

La Presse est un média qui permet de toucher son audience de façon puissante et très qualitative. Passage en revue des chiffres & informations clés sur ce media stratégique.
Optimize your media budgets The Media Buying Academy : Basics to get started 01/11/2021

Accelerating advertising on podcasts

Find data on the podcast market and how to invest in advertising on this medium.
Optimize your media budgets 12/23/2020

B2B digital marketing: Your sales team will thank you!

Today, we have decided to share with you the 3 pillars we have identified for a successful B2B digital marketing strategy in 2021.
Optimize your media budgets 11/26/2020

Choose the best magazine for your advertisement

Have a glimpse of some tips from media planning’s professionals in order to determine which magazine optimizes the most your communication campaign.
Optimize your media budgets 11/25/2020

Why should you reach out to an expert for Social Media Advertising ?

Almost every Facebook or Linkedin users are able to boost a post, but creating a successful social media ad campaign requires a true expertise.
Optimize your media budgets 11/19/2020

Billboard : how much does it cost ?

The purchase of advertising space on billboards is an exciting subject, as the possibilities offered by this media are so numerous.
Optimize your media budgets The Media Buying Academy : Basics to get started 11/18/2020

7 Golden rules to apply when buying advertising

Negotiating your media plan is a key step after you’ve established your media strategy i.e. your message, your audience and the right titles/media to target your audience.