Blog de l'achat média

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The Media Buying Academy : Basics to get started 04/16/2025

BtoC: definition, challenges and best practices

Discover the definition of BtoC (business to consumer), its meaning and translation. Understand what business to consumer is and its impact on business-to-consumer trade.
The Media Buying Academy : Basics to get started 04/14/2025

Regulations on conventional TV advertising

In order to avoid any spillover, advertising on French television is subject to strict regulations on both the content and the form of advertisements. Here is a summary of these regulations.
The Media Buying Academy : Basics to get started 04/09/2025

What is the difference between OOH and DOOH?

Unsure about whether to use OOH or DOOH to launch your ad campaign? Learn about the advantages of each, and make an educated choice.
The Media Buying Academy : Basics to get started 04/08/2025

What is advertising? Definition, purpose, current trends

Advertising is a very broad and at the same time specific field which can be difficult to grasp at first sight. Here is everything there is to know about it.
The Media Buying Academy : Basics to get started 04/04/2025

How to create a successful advertising poster?

Find all our tips and tricks to successfully create the visual of your advertising campaign.
The Media Buying Academy : Basics to get started 04/04/2025

What is a media plan? Definition, technique, examples

Learn how to build a media plan that will help you track and optimize your advertising campaigns.
The Media Buying Academy : Basics to get started 04/01/2025

Media and non-media communication: what are the differences?

By reading this article, you will know all the media and non-media of the advertising market. In addition, we will give you all the differences between these different communication media
Optimize your media budgets The Media Buying Academy : Basics to get started 03/21/2025

How is the CPM calculated?

Find out how to calculate CPM (Cost Per Thousand) to optimise your advertising campaigns. Understand the formula and maximise your return on investment.