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Blog de l'achat média
Blog sous titre
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Media and non-media communication: what are the differences?
By reading this article, you will know all the media and non-media of the advertising market. In addition, we will give you all the differences between these different communication media
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How is the CPM calculated?
Find out how to calculate CPM (Cost Per Thousand) to optimise your advertising campaigns. Understand the formula and maximise your return on investment.
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ROI calculation for marketing campaigns
Learn how to calculate the ROI of your marketing campaign to optimize your advertising spend and maximize your sales.
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What are the KPIs of a marketing campaign?
Track marketing campaign KPIs to analyze and improve the effectiveness of your actions and maximize your results.
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What is an omnichannel strategy?
What is an omnichannel strategy? Optimize your sales and customer experience by integrating your sales channels to create a seamless, coherent customer journey.
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What is linear television?
Linear television: discover this traditional broadcasting mode where programs are shown at fixed times, without the viewer having any control.
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How much does advertising cost ?
Discover the different formats and prices of advertising, from television to social networks. Optimize your budget with Adintime's advice.
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Outdoor advertising: why long-term?
Discover why investing in long-term outdoor advertising campaigns boosts your visibility and anchors your brand in people's minds for good.
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