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The Media Buying Academy : Basics to get started 10/26/2022

How to advertise in B2B

To develop and promote your B2B company, it is possible to advertise through different levers. Depending on your objectives, a strategy will have to be applied and established.
The Media Buying Academy : Basics to get started 10/07/2022

What is a display ad?

Display advertising is becoming increasingly popular with advertisers. Find out how this digital format works to successfully launch your online campaign.
The Media Buying Academy : Basics to get started 10/03/2022

What is GRP?

The GRP: we talk about it all the time in the advertising industry, but do you know what this indicator tells you about your advertising campaign?
The Media Buying Academy : Basics to get started 09/13/2022

GDPR and advertising: How to adapt?

Discover the rules to follow to be able to advertise online serenely.
The Media Buying Academy : Basics to get started 09/06/2022

Advertising campaign: definition, objective, current trends (2022)

Find out what you can achieve with an advertising campaign and the key steps to success for your next advertising campaign.
The Media Buying Academy : Basics to get started 07/28/2022

How much does a podcast ad cost?

The podcast medium has reached millions of listeners since 2020 and we can say that it is now part of the daily life of the French. But how much does it cost to advertise on this media?
The Media Buying Academy : Basics to get started 07/28/2022

Which media to choose for your advertising?

It is difficult to choose among all the communication media available. Discover the criteria to take into account to make your choice.
The Media Buying Academy : Basics to get started 07/18/2022

Display: Which format for which purpose?

The multitude of display formats that we can see on different websites reflects the different objectives that this type of digital advertising can meet. Awareness, visibility, lead generation... [...]