5 Examples of Personae

Creating an effective persona is essential to better target your customers and optimize your marketing strategy. Discover here 5 concrete examples of ready-to-use personas, easy to adapt to your business, to understand precisely what your prospects want.

Why is creating personas essential to your marketing success?

Perhaps you've already invested in buying advertising space without really knowing your target audience. You probably noticed that the results weren't up to scratch. From now on, creating personas will help you avoid these unnecessary expenses.

Identify the precise needs and expectations of your prospects

The buyer persona is a semi-fictional representation of your ideal customer. It enables you to better understand what your prospects are really looking for. Knowing exactly what your target audience's interests, habits and demographics are, makes your offers immediately more attractive.

For example, imagine your SME sells organic produce. Your persona might be “Laura, 35, young eco-conscious mom”. By understanding exactly what she wants, you'll know what to offer her.

H3: Increase the effectiveness of your sales and marketing actions

Clearly defining your persona will enable you to optimize every marketing campaign. You'll no longer waste money on inappropriate media, such as badly placed billboards or overpriced displays.

Let's take a concrete example: if your persona is active on Instagram, you can prioritize social network advertising. In this way, you avoid the costly mistakes associated with a poor media strategy.

Anticipate and remove buying disincentives thanks to personas

A good persona also helps you anticipate your target customer's disincentives. You'll better understand your prospects' objections and be able to respond effectively to their concerns.

Example: a small company specializing in sports equipment has identified that its customers often hesitate because of delivery times. By integrating this concern into its persona, the company was able to better communicate its fast delivery times, boosting sales.

Improve loyalty thanks to a detailed understanding of your loyal customer

One of the great benefits of the persona is to be able to identify the typical profile of a loyal customer. You know what convinced her, what reassures her, and how she consumes.

A company selling natural cosmetics, for example, can create a persona such as “Sophie, 40, organic, living in Nantes”, to understand what keeps this loyal customer coming back. 

This work enables you to adjust your offers, loyalty programs and communications to maintain a lasting relationship with your target users, and thus boost the long-term value of each customer.

Elements you absolutely must include in your personae

Creating a personae is not something you can improvise. For it to be useful, it must be accurate and based on real data obtained from market research or even your own current customers.

Demographic, professional and behavioral data

Your personae should include essential information such as age, profession, family situation and geographical location. This data gives you a solid basis for understanding their choices and consumption habits.

Imagine targeting a single mother in Paris rather than a student from the provinces: obviously, your communication will change radically.

Objectives, specific needs and precise expectations

Don't stay on the surface. Be clear about what your persona wants to achieve by buying your product or service. Try to understand the Google searches they might perform.

For example, if he often types in “quick advertising quote”, you know he's looking to save time and wants a clear, easy-to-obtain quote.

Obstacles, frequent objections and real concerns

And don't forget frequent doubts. By anticipating them, you can prepare arguments that reassure your prospects.

For example, does your persona often hesitate because of the cost? Then prepare a clear sales pitch that justifies your rates and presents the real benefits for them.

5 concrete examples of personas for immediate use

To help you get started, we've put together 5 examples of buyer personas that you can quickly adapt to the specificities of your market. 

Each fictitious character embodies a type of customer with well-defined expectations, habits and behaviors. 

Whether you're a B2B or B2C company, these profiles will help you to better understand your target users, where they live, what their objectives are and what stops them from buying. Use them as inspiration to create a relevant persona, whether it's a potential prospect or a loyal customer.

Personae B2B - Technology company decision-maker

Marc Dumoulin is 45, lives in Paris, and is married with 4 children. 

As IT Director in a large company, he is methodical, curious and always on the lookout for the latest technological innovations. 

His objective: to optimize the costs associated with digital tools, while guaranteeing the security and availability of systems. He prefers solutions that are reliable, easy to integrate and with a clear and rapid ROI.

Marc mainly uses LinkedIn, Slack and email to exchange. His favorite brands include IBM, Microsoft and Adintime. He is demanding, particularly when it comes to deadlines, budgets and the complexity of the solutions proposed.