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Optimize your media budgets 01/21/2025

How to Write a Marketing Strategy?

Learn how to create an effective marketing strategy: set your objectives, analyze your market and competition, and select the right channels for your audience.
The Media Buying Academy : Basics to get started 01/16/2025

What is outbound marketing?

Discover what outbound marketing is: an active strategy where the advertiser directly reaches their target audience, unlike the inbound marketing approach.
The Media Buying Academy : Basics to get started 01/10/2025

What is inbound marketing?

What is inbound marketing? A strategy that attracts prospects through relevant content to convert them into customers in a non-intrusive way.
The Media Buying Academy : Basics to get started 12/24/2024

Marketing Planning 2025: How to Plan Your Campaigns and Budgets?

Learn how to succeed in your 2025 marketing planning: practical tips, effective strategies, and tools to optimize your campaigns and advertising budgets.
Rankings, numbers and statistics ! 12/11/2024

The Top 20 Most Memorable Advertising Campaigns of 2024

Discover 2024’s 20 most memorable ad campaigns: creativity, innovation, and diverse media delivering impactful messages that defined the year.
The Media Buying Academy : Basics to get started 11/18/2024

Top 30 best ads musics

Discover our selection of the 30 most memorable commercials' songs.
Optimize your media budgets 11/05/2024

How much does a TV ad cost?

The rates change according to the TV channel, whether it is national or TNT, but also according to the time of broadcast or the TV program. Here are some notions to understand the TV prices.
Optimize your media budgets 11/05/2024

OOH (Out Of Home): Formats and Rates

Learn more about the different types of OOH advertising campaigns, the billboards formats and their prices.