The 4 best 2024 perfume ads

Published : 05/21/2025 17:40:43 Updated : 04/23/2025 15:58:38 Rankings, numbers and statistics !

Équipe Adintime

Pôle Marketing

Summary of article :

Which perfume ads made their mark this year?
How to use the 2024 perfume ads as inspiration for your marketing strategy

In 2024, some perfume ads stand out for their originality, aesthetics and emotional power. Designed for both television and social networks, these campaigns became veritable artistic objects, driven by influential muses and strong visual universes.

Let's take a look at the best advertising campaigns of 2024, sources of inspiration for any ambitious marketing strategy.

Which perfume ads made their mark this year?

Year after year, the major houses compete in creativity to captivate the senses and leave their mark.

In 2024, perfume advertising takes on a new dimension: bolder, more scripted, and above all more connected to consumer expectations.

1. Million Gold for Her: the perfume ad embodied by Gigi Hadid

Among the most talked-about campaigns this year, Paco Rabanne comes out on top with Million Gold for Her, embodied by Gigi Hadid.

The world-famous star plays a powerful, glamorous role in a bold, golden universe. The spot, set to the rhythm of a well-known advertising soundtrack, blends luxury, freedom and audacity. It is a perfect illustration of what a striking advertising campaign in 2024 is all about: short, spectacular, and perfectly suited to advertising on social networks.

2. Chanel N°5 reinvents perfume advertising with See You at 5

Chanel N°5 presents See You at 5, a film directed by Luca Guadagnino and starring Margot Robbie, following a story of missed appointments on California roads. An elegant, cinematic campaign designed to captivate on social networks.

3. Rihanna, la nouvelle égérie dior

Dior dévoile une nouvelle ère pour J’adore avec Rihanna comme égérie. Réalisée par Steven Klein, la campagne est puissante, éclatante et inspirante. Elle célèbre une féminité triomphante et libre, portée par la présence magnétique de la chanteuse dans un décor doré et onirique.

4. A bold perfume ad for Nina Ricci

At Nina Ricci, the new campaign for Venus spotlights Rebecca Dayan in a bold, symbolic universe. Conceived as a tribute to feminine power, the ad celebrates self-love and confidence, with a modern, sensual mise-en-scène imagined by Harris Reed, the house's artistic director.

How to use the 2024 perfume ads as inspiration for your marketing strategy

These ads show that with a strong message and a coherent universe, it's possible to make a lasting impression. Even with a smaller budget, you can create an effective ad with the right visual codes, the right ad music, and targeted distribution.

Thanks to a platform like buying advertising space becomes more accessible. TV, billboards, press, digital... you choose the right medium, at the right time, to speak to your targets and build a coherent, high-performance marketing strategy.