Top 10 best Disney ads
Disney is an American company that was founded in 1923. It is known worldwide for its cartoons, shows, TV series, short and feature-length animations, etc. Disney has continued to expand its empire over the years through its productions, theme parks and now its streaming platform Disney +.
The world's leading entertainment group has offered us over the years a nice list of ads as touching as creative.
So we've put together a top 10 list of the best Disney ads (in our opinion!) in this article.
Summary of the article: top 10 best Disney ads :
- Disney goes out of the box with an original poster campaign
- An advertising campaign on the secret of Christmas magic at Disney
- Launch of the campaign "the magic of being together
- Disneyland Paris and its "Paris is Waiting for You" campaign
- "Father-in-law" an animated short film to mark the spirit of Christmas
- Last chapter of "the magic of being together" with "the gift"
- A "house of Disney" TV spot dedicated to the diversity of programs that Disney+ offers
- The Disney radio campaign on the fun Radio station
- Disney's "The mistake" campaign to promote its Disneyland Paris park
- A poster campaign under the sign of the wonder of children
1. Disney goes outside the box with an original poster campaign
To promote its new Disney+ video-on-demand platform, the company decided to make a splash with original displays in the cities of Nancy, Rouen, Lille, Nantes, Toulouse and Marseille, as well as on the Ile de France.
La Rue/Inspiring Outdoor struck hard with a creative, event-based campaign. Thanks to distorted billboards, revealing Disney+ heroes emerging from the frames, the campaign was able to captivate attention. Heroes such as the characters from The Incredibles, The Avengers and Star Wars were featured, much to the delight of fans.
More than 50 8 m² furniture units have been re-formatted, 5,250 faces placed in Paris in 8 m² and Ile de France from June 24 to July 2, 2020.
2. An advertising campaign on the secret of Christmas magic at Disney
Christmas is certainly Disney's (and Disney lovers') favorite and most anticipated time of year. A striking spot was made for this occasion in 2019 once again by BETC Paris.
A fantastic epic tinged with humor and lots of magic, released on November 6 on social media, TV (December 25) and Youtube.
3. Launch of the "magic of being together" campaign
An impactful ad of the past few years for Disney is this campaign run in November 2020, a year filled with fear and doubt following the health crisis we all experienced.
Disney was heavily impacted by this pandemic like most other businesses. But true to its history and values, the company has decided, as it does every year, to warm hearts by offering a very moving commercial. As the holiday season approaches, Disney has launched "The Magic of Being Together" to show that despite the events, the passage of time, family traditions remain the same and keep us together.
4. Disneyland Paris and its "Paris is Waiting for You" campaign
In this top 10 of the best Disney ads, we have to mention this campaign made in 2017 in association with the city of Paris and the Île-de-France. This poster campaign "Paris is only waiting for you" had been launched to ward off a decline in tourism within the Paris region. It is the BETC Paris agency that took charge of the creation of 5 creative and magical posters, to boost visits to Paris.
5. "Stepfather" a short animated film to mark the Christmas spirit
Disney decided to continue Nicole's adventure during the "magic of being together" campaign with this time short film entitled "the stepfather".
Directed by Angela Affinita from Disney's EMEA team (Europe, Middle East and Africa) with Flux Animation Studios in New Zealand, this short film once again aired just before the holiday season, emphasizing the magic of Christmas and the family bonds that are formed at this time.
This story-telling illustrates the first Christmas that a blended family spends with Nicole from the first spot (2020) who has become an adult.
To make this commercial a little more engaging and loyal, Disney did not hesitate to add hidden references such as drawings made by children supported by the Make-A-Wish Foundation.
6. Last chapter of "the magic of being together" with "the gift
It's impossible to finish this top 10 of the best Disney commercials without mentioning the 3rd and final chapter of "The Magic of Being Together" entitled "The Gift". The final spot in the trilogy aired in November 2022 on TV, digital channels, and Disney channels in 46 countries across Europe, North America, South America, Africa and Asia.
In this spot, Nicole becomes a mother again, which raises some fears and apprehensions in her daughter Ella.
Disney will once again pay tribute to the family with emotion, in this 2-minute spot featuring a close-knit family that will support each other to erase the fears and doubts of little Ella. A loving sibling group that will welcome the greatest gift of all, a new member to the family.
7. A "House of Disney" TV spot dedicated to the diversity of programs offered by Disney+.
We are transported to 6 apartments of the iconic Disney castle (somewhat modernized) to watch with each family a different program like The Walking Dead, or Toy Story.
We notice that iconic scenes from some programs are parodied like the introduction of the series The Simpsons and the couch. This is a way of reminding us that Disney+ does not only offer Disney productions and only one type of film or series.
This campaign, which will be broadcast in January 2022 in France on television, in cinemas, on social networks and in digital, is a way of raising awareness of the diversity of the offer made by Disney+.
8. The Disney radio campaign on the fun Radio station
Disney ran a multi-channel radio and TV campaign to give Fun Radio listeners and viewers of M6 group channels the Disneyland Paris experience.
The campaign targeted childless couples under 35 and ran from October 7 to November 30. The campaign worked well with more than 20,000 participations. It allowed 20 listeners to win tickets to the famous theme park, accompanied by their favorite radio hosts.
To promote this radio campaign, a TV spot was also broadcast recounting the experience of the winners during these 2 days. The campaign generated a total of 160,000 interactions and 2.5 million views across all channels (radio, TV and social networks).
9. Disney's "The Mistake" campaign to promote its Disneyland Paris park
This 30-second TV spot features a family celebrating Christmas with the long-awaited moment of opening presents. But a gift is unfortunately found in the hands of the father instead of his daughter. He then discovers tickets for the company's magic park. An uncontrollable joy can be seen on his face, impossible to reveal that this gift was initially intended for his daughter when we see the emotion of the father.
Broadcast in France in November 2021, this TV spot is a nice way to promote Disneyland Paris, as a theme park for young and old, while highlighting the strength of family ties, a central topic in Disney campaigns.
10. A poster campaign under the sign of the wonder of the children
For the 30th anniversary of the Disneyland Paris Park, the company has opted for a local poster campaign and bus shelter. JCDecaux and Publicis took charge of this campaign, which was targeted at the Ile de France region and included more than 2,000 2m² billboards and 275 12m² billboards.
Posters showing the amazed faces of children crisscrossed the streets to make young and old dream.
The little duck "magic for real" to celebrate the holidays
The campaign ran from March 9 to 16, and recorded very good performances, especially on the memorization of the campaign for the under 35s and households with children under 15. The devices have counted a total of 190 million views.To complete this top 10 of the best Disney ads, we present you "the little duckling" directed by the BETC agency in December 2018.
We find in this TV spot a little duck fan of the Disney character Donald Duck. This little duck will then do everything to look like his idol, although his path is strewn with pitfalls, he will arrive at Disney or Donald welcomes him with open arms. A dream that becomes reality. A beautiful way to present the magic of Christmas at Disneyland Paris, all on a cover of the melody of "the quest" by Jacques Brel.
Disney and its collaboration with Givenchy: Oswald
Disney has carried out campaigns around the world and with the most influential and popular brands. We could mention in particular the collaboration with Givenchy.
In May 2022, the brand launched a capsule collection with Oswald the Lucky Rabbit, Mickey Mouse's ancestor, as the effigy. A short film was made to showcase the character, he appears at different times in different worlds that resemble for example that of Mary Poppins, or the animation studios Walt Disney.
An innovative and cheeky campaign to promote a Disney + series
In keeping with Disney's best ads, we can mention one of the latest campaigns released in January 2023.
This campaign, Disney+ turns heads with a huge innovative 3D digital billboard. On the occasion of the launch of the mini-series "Welcome to Chippendales", which traces the history of the founder of the largest male striptease empire, Disney+ surprises us with a giant striptease. An immersion guaranteed!