Top 10 best Disney ads

Disney is an American company that was founded in 1923. It is globally known for its cartoons, shows, TV series, short and feature-length animated films, etc. Disney has continuously expanded its empire over the years through its productions, amusement parks, and now the Disney+ streaming platform.

The world's leading entertainment group has given us a beautiful list of ads over the years, touching and creative.

So, in this article, we have compiled a top 10 list of the best Disney ads (according to us!)

Article summary: Top 10 Best Disney Ads:

1. Disney breaks the mold with an original event advertising campaign
2. Disney fulfills Christmas wishes with a magical campaign supporting Make-A-Wish
3. Launch of the "The Magic of Being Together" campaign
4. Disneyland Paris and its campaign "Paris is Waiting for You"
5. "Stepfather": an animated short film to capture the Christmas spirit
6. Final chapter of "The Magic of Being Together" with "The Gift"
7. A TV spot "House of Disney" dedicated to the diversity of programs offered by Disney+
8. Disney's radio campaign on Fun Radio station
9. Disney's "The Mistake" campaign to promote Disneyland Paris
10. An advertising campaign focused on the wonder of children

Bonus

The little duck "real magic" to celebrate the end of the year holidays

Disney and its collaboration with Givenchy: Oswald

An innovative and bold campaign to promote a Disney+ series

Disney creates an advertising spot on the secret of the Christmas magic at Disney

To promote its new video-on-demand platform Disney+, the company decided to leave a lasting impression with original installations placed in cities such as Nancy, Rouen, Lille, Nantes, Toulouse, Marseille, and the Île-de-France.

Rue/Inspiring Outdoor made a strong impact by offering an innovative and creative event campaign. Through distorted billboards revealing Disney+ heroes breaking out of frames, the campaign successfully captured attention. It featured beloved characters like those from The Incredibles, The Avengers, and Star Wars, much to the delight of fans.

Over 50 displays of 8 m² each were reformatted, with 5,250 faces placed in Paris and Île-de-France from June 24 to July 2, 2020.

Disney launches one of its best Christmas campaigns in November 2023, in support of Make-A-Wish, directed by Grammy winner Meji Alabi, filmed in South Africa. The campaign celebrates global unity around the desire to be with loved ones during the holiday season, incorporating various festive traditions.

The advertisement uses the iconic Cinderella song "Tendre rêve," performed by Ariana DeBose and seventeen actresses in different languages.

To mark the release of WISH, Disney donates $300,000 to Make-A-Wish, supporting the wishes of sick children.

One of the most impactful ads in recent years for Disney is this campaign launched in November 2020, a year filled with fear and doubt due to the global health crisis we all experienced.

Disney, like most other businesses, was significantly affected by this pandemic. But true to its history and values, the company decided, as it does every year, to warm hearts with a very moving advertisement. Approaching the holiday season, Disney launched "The Magic of Being Together" to show that despite events, the passing of time, family traditions remain the same and keep us together.

In this top 10 of the best Disney ads, we must mention this campaign carried out in 2017 in collaboration with the city of Paris and the Île-de-France. This billboard campaign "Paris is Waiting for You" was launched to counteract a tourist decline in the Parisian region. The BETC Paris agency took charge of creating 5 creative and magical posters to boost visits to Paris.

Disney decided to continue Nicole's adventure during the "Magic of Being Together" campaign, this time with a short film titled "Stepdad."

Directed by Angela Affinita of the Disney EMEA (Europe, Middle East, and Africa) team with Flux Animation Studios in New Zealand, this short film, once again aired just before the holiday season, emphasizes the magic of Christmas and the family bonds formed during this time.

This storytelling illustrates the first Christmas a blended family spends together, featuring Nicole from the first spot (2020) now grown up.

To make this advertisement more engaging and loyal, Disney did not hesitate to add hidden references, such as drawings created by children supported by the Make-A-Wish Foundation.

Impossible to finish this top 10 of the best Disney ads without mentioning the 3rd and final chapter of "The Magic of Being Together" titled "The Gift." The last installment of the trilogy was broadcasted in November 2022 on television, digital channels, and Disney channels in 46 countries across Europe, North America, South America, Africa, and Asia.

In this ad, Nicole becomes a mother again, which raises some fears and apprehensions in her daughter Ella.

Disney once again pays tribute to the family with emotion in this 2-minute ad featuring a united family that will support each other to dispel the fears and doubts of little Ella. A loving siblinghood that will welcome the most beautiful gift of all, a new member in the family.

We are taken to 6 apartments in the iconic Disney castle (somewhat modernized) to watch a different program with each family, such as The Walking Dead or Toy Story.

Iconic scenes from certain programs are parodied, like the introduction of The Simpsons series and the couch. A way to remind that Disney+ offers not only Disney productions but also a variety of genres in movies and series.

A successful awareness campaign for the diversity of content offered by Disney+, broadcasted in January 2022 in France on television, in cinemas, on social media, and digitally.

Disney conducted a multi-channel campaign on radio and TV, offering Fun Radio listeners and M6 group channel viewers the Disneyland Paris experience.

The campaign targeted couples without children under 35 and ran from October 7th to November 30th. With over 20,000 participations, the campaign was a success, allowing 20 lucky winners to enjoy the famous amusement park accompanied by their favorite radio presenters.

To promote this radio ad, a TV spot was also broadcast, recounting the winners' experience over these 2 days. The campaign, across all channels (radio, TV, and social networks), generated over 160,000 interactions and 2.5 million views.

This 30-second TV spot depicts a family celebrating Christmas with the much-anticipated moment of opening gifts. However, a gift ends up in the father's hands instead of his daughter's. He discovers tickets to the magical Disney park. Uncontrollable joy is evident on his face, making it impossible to reveal that the gift was initially meant for his daughter, showcasing the emotional bond within the family.

Aired in France in November 2021, this TV spot is a lovely way to promote Disneyland Paris as an amusement park for both young and old while highlighting the strength of family ties, a central theme in Disney campaigns.

For the 30th anniversary of Disneyland Paris, the brand invested in a local advertising campaign, including bus shelters. JCDecaux and Publicis spearheaded this targeted campaign in the Île-de-France region, with over 2,000 2m² faces and 275 12m² faces.

Posters featuring the delighted faces of children adorned the streets, aiming to captivate the imagination of both young and old.

Bonus

The campaign ran from March 9th to 16th, achieving impressive results, especially in terms of campaign recall for those under 35 and households with children under 15. The initiatives totaled 190 million views. To complete this top 10 of the best Disney ads, we present "The Little Duck," created by the BETC agency in December 2018.

In this TV spot, we see a little duck who is a fan of the Disney character Donald Duck. The duck goes to great lengths to resemble his idol, facing various challenges along the way, until he reaches Disney, where Donald welcomes him with open arms. A dream come true. A beautiful way to present the magic of Christmas at Disneyland Paris, set to a rendition of Jacques Brel's "La Quête" melody.

Disney has conducted campaigns worldwide with the most influential and popular brands, including a collaboration with Givenchy.

In May 2022, the brand launched a capsule collection featuring Oswald the Lucky Rabbit, Mickey Mouse's predecessor. A short film was created to showcase the character, appearing in different eras and universes reminiscent of Mary Poppins or Walt Disney animation studios.

In line with Disney's best advertisements, one of the latest campaigns aired in January 2023 deserves mention.

For the launch of the mini-series "Welcome to Chippendales," which recounts the story of the founder of the largest male strip-tease empire, Disney+ turned heads with an immense 3D digital billboard. This surprising campaign featured a giant strip-tease, providing an immersive experience!

Christmas is undoubtedly the favorite and most anticipated time for Disney (and Disney lovers). A remarkable spot was created for this occasion in 2019, once again by BETC Paris.

A fantastic journey filled with humor and a lot of magic, broadcasted on November 6th on social media, on TV (on December 25th), and on YouTube.

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