Advertising in Aix-en-Provence

How much does advertising in Aix-en-Provence cost ?

Here's an average price breakdown per media if you're looking to advertise in Aix-en-Provence:

1. Billboards: Average budget ranging from €1,138.23 to €9,992.70 excluding VAT.
2. Bus Advertising: Average budget ranging from €2,171 to €3,338 excluding VAT.
3. Local TV: Average budget of €5,000 excluding VAT.
4. Newspapers and Magazines: On average for a ½ page: €500 to €5,000 excluding VAT.
5. Display Advertising: On average €5,000 excluding VAT.
6. Social Media: Average budget ranging from €1,000 to €1,500 excluding VAT.
7. Radio: Average budget ranging from €5 to €47 per spot, with an average total ranging from €350 to €3,290 excluding VAT.

Running a Billboard Campaign in Aix-en-Provence

Engaging in billboard advertising in Aix-en-Provence is an excellent way to achieve visibility goals. This medium is strategically positioned in high-traffic outdoor locations, such as streets and highways. Additionally, its appeal lies in the variety of formats it offers, including 8m2, 12m2, and more. These diverse formats enable targeting different audiences, like pedestrians or motorists. With French citizens averaging 3.5 daily trips, billboards are a relevant choice for businesses targeting a locality like Aix-en-Provence.

Billboards also offer various options. For instance, you can have your ad displayed on city buses. This approach is favored by businesses seeking to target motorists using the rear of buses or pedestrians using the sides.

Executing a billboard campaign on Aix-en-Provence buses allows you to reach a wide audience, with a significant portion comprised of students. With over 143,000 inhabitants in the city, a quarter of them are students.

In Aix-en-Provence, there's a network of 28 bus lines serving over 1,898 stops daily and transporting between 40,000 and 45,000 passengers on a daily basis.

TV Advertising in Aix-en-Provence

For a wide-reaching and targeted advertising campaign in Aix-en-Provence, television is a strong option. This medium offers two approaches: segmented TV, which airs the spot only to households closest to your target audience, or airing through a local channel.

Running a TV campaign in Aix-en-Provence can help you achieve your visibility and local notoriety goals. It's a suitable choice if you aim to reach your audience in this city.

Advertising in Local Press in Aix-en-Provence

Press has been a favored medium among the French for decades. It carries substantial authority, giving a sense of credibility to your ad when featured in a newspaper or magazine.

Press holds the advantage of segmentation, whether through covered topics, chosen editorial line, or even the target audience of the media. This allows you to tailor your ad based on these criteria, effectively reaching your core audience.

For instance, you can place your ad in "La Provence," a daily news publication covering local events in Provence, as well as national and international news.

Advertising on a Local Radio in Aix-en-Provence

Radio is a prominent part of the daily lives of the French. It's the second most popular medium after television, reaching no less than 39 million listeners per day, making radio advertising incredibly effective.

This medium's power lies in its repetition capacity, aiding memorization. The audience is more likely to remember your ad as they listen to it multiple times throughout the week or day. Radio accompanies listeners throughout their day, whether at home through their smart devices or in the car during commutes. Consequently, it's an ideal tool to promote a product, an event, or even generate traffic to your online store or website.

Furthermore, radio is adaptable to both substantial and modest budgets, making it an accessible medium to broadcast your ad, even in cities like Aix-en-Provence.