Product Details

Format: 12m2
Frequency: Custom
Cover: France
Sub-distribution: Caen
Public: Children, Men, Women
Target: B2B, B2C
Media: Out of home
Country: France
Region: Normandy
City: Caen

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12m2 Advertising billboard Caen

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Introduction to the OOH network - 12m2 Advertising billboard Caen

The 12m2 format, also known as 4x3, is particularly well suited to reaching motorists because the advertising posters are located on the roads leading into or out of the city.

Some figures on the city of Caen:

+420 000 people living in the urban area of Caen*.
80,1% of working people in the Caen urban area use their car to get to work**.

The network of 12m2 billboards in Caen

The network of advertising billboards is made up of 35 12m2 faces spread over several communes around the city of Caen: Breteville sur Odon, Carpiquet, Colombelles, Cormelles Le Royal, Fleury sur Orne, Giberville, Herouville St Clair, Ifs, Mondeville, Rots, Saint Germain la Blanche Herbe, Tourville sur Odon, Verson.

Performance of the advertising network :

Audience : +100 000
Contact : +500 00
Coverage : 58,40%
Repetition : 5,34
GRP : 311,59

A 12m2 poster campaign in Caen

Local communication: This is the perfect medium for building awareness in a specific area and in its catchment area.
Optimal visibility: The posters are present 24 hours a day for the duration of the campaign and are positioned at strategic points on the roads leading into and out of the town.
Attention-grabbing: A 12m2 billboard is the ideal format for capturing the attention of your target audience and improving your brand's retention rate among motorists.

Would you like to know the rates and specifics of 12m2 billboards in Caen?

The price of a billboard advertising campaign is made to measure according to the device chosen, the duration of the campaign... Request a quote to obtain all the information you need for your 12m2 billboard advertising campaign in Caen.

*Source: Insee, legal population in force on 1 January 2019 / Caen urban area = Caen urban unit.

Format panneaux

Your OOH posters at the best rates on 12m2 Advertising billboard Caen

Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the media you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.