I - Presentation of Paris Match magazine
Paris Match magazine belongs to Lagardère group.
Lagardère has strong brands that are very popular with French people, such as Europe 1, Virgin Radio, RFM, the Journal du Dimanche, and Paris Match. Iconic brands in the French media landscape, which accompanies French people daily whether it is to keep informed of the news or simply to have some fun.
Lagardère also has other branches of activity, such as its subsidiary Largardère Publishing, recognized as the third-largest publisher of books in the world, notably under the Hachette Livre brand. Also, it's subsidiary Lagardère Travel Retail, where it has developed in 39 different countries as a world leader in trade in the transport zone such as airport, station thanks in particular to its numerous Duty-Free shops.
The profile of Paris Match magazine
Paris Match is an internationally known weekly magazine, distributed in over 500,000 copies and with more than 3,000,000 readers a year.
Paris Match magazine was created in 1949, known for its slogan created in 1978: "The weight of words, the shock of photos". It’s also thanks to its editorial content, news, and a lot of exclusive photo that makes it famous today. In 2008, the magazine decided to change its slogan by: "Life is a true story".
A readership that is attached to its relevant and attractive content thanks to a rich illustration of current topics. Appreciated by the general public for these emblematic covers, by portraying personalities from all around the world.
For over 70 years, the title has established itself as a real news and entertainment title, highly appreciated for its content, ideas, photos, around the themes they address, with the aim of:
- Transcribe the news from the human angle view
- Plunge the reader into the heart of the event, especially with photographic illustrations
- Make the reader feel the intensity of the moment
A strong visual identity
When it was created in March 1949 with a sleek black logo, the magazine decided 2 months later in May 1949 to opt for another different logo, sleek white typography within a large emblematic red rectangle as we know him today.
Iconic covers in the world of the French press, but very often a source of debate.
Recently, it was the cover with the young Belgian singer Angèle that put the magazine in the spotlight. The singer found herself on the cover of the title with a photo without consent, accompanied by a statement deemed sexist according to the artist "Subversive but not aggressive"
On top of that, Paris Match was also accused of having faked the photos for its cover with the former President of France, intending to make the latter appear taller than his wife Carla Bruni Sarkozy.
II. Performance and audience of Paris Match magazine
Readership profile of Paris Match magazine
The leading weekly newspaper in France with 3 million readers a year, 65% of them are women, which represent more than 2 million readers.
These readers are concerned about their health, and in particular considered as mega-consumers of health, represent 39% of the female readership of the title which represent 866,000 readers. In addition to their health, they are also very concerned about their future, 56% of the female readership which represent 1,200,000 readers are very interested in new treatments and pharmaceutical research.
Paris Match readers are very engaged in reading their weekly; and as proof, the title’s website has nearly 5-page views per user session. A definite interest demonstrating the readiness on the part of the readers to the magazine and its contents.
Paris Match audiences
The title Paris Match has a total audience of 3.57 million readers on the print part of its title. Each month, 20 million visitors to their digital devices, including 10 million visits to their mobile site, representing approximately 80 million total page views.
The site is regularly updated and offers large content, every week dozens of articles, reports, photographs are published online on their site, around 4 categories: News, people, culture, and consumption.
The title's social networks and their performance (seen in June 2020)
The title Paris Match is also part of a digital transition policy, in order to adapt to the new uses and needs of tomorrow.
And this is possible in particular thanks to their website, highlighting news in photo or video, but also highlighting current youth artist, in particular by organizing a yearly student photo essay grand prize.
In addition to this presence on the website, the title also feeds these social networks such as Facebook, Twitter and Instagram.
Paris Match on social networks is more than a million likes on their Facebook page, a million followers on Twitter, and more than 300 thousand followers on Instagram.
Paris Match is the title to follow national and international news, but also to stay up to date of the latest celebrity events. Content and media ideal for reaching a modern target, looking for informative content accompanied by an artistic touch.
If you want to advertise on Paris Match, do not hesitate and request a quote via its landing page here.
Quote requests can be made on the Adintime platform for free with a response within 24 hours.
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Get your quote on Paris Match here.
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Written by Fabien Liang