Blog de l'achat média

Blog sous titre

The Media Buying Academy : Basics to get started 02/27/2023

Alcohol advertising: what you can and cannot do?

Advertising alcohol is possible, if you know how to do it. Find out everything you need to know before you start your advertising campaign.
The Media Buying Academy : Basics to get started 02/07/2023

How to advertise a new product?

Need help choosing advertising media to promote your new product? This article answers all your questions!
The Media Buying Academy : Basics to get started 01/18/2023

What are out-of-home advertising agencies?

OOH is a traditional advertising device that is widely used in media campaign strategies. In this article, we reveal who the OOH advertising agencies are.
The Media Buying Academy : Basics to get started 12/02/2022

What are the display advertising companies in France?

Digital advertising allows you to build a brand image online and reach a large audience. But who are the display advertising companies behind these effective digital campaigns?
The Media Buying Academy : Basics to get started 11/23/2022

How does programmatic display advertising work?

The programmatic display corresponds to the advertising spaces bought in an automated way. This device is more and more used and for good reason its effectiveness is proven.
The Media Buying Academy : Basics to get started 10/27/2022

Advertising association : How to communicate when you are an association ?

Find out how to communicate as a nonprofit organization, as well as the preferential rates that apply.
The Media Buying Academy : Basics to get started 10/26/2022

How to advertise in B2B

To develop and promote your B2B company, it is possible to advertise through different levers. Depending on your objectives, a strategy will have to be applied and established.
The Media Buying Academy : Basics to get started 10/07/2022

What is a display ad?

Display advertising is becoming increasingly popular with advertisers. Find out how this digital format works to successfully launch your online campaign.