Blog de l'achat média

Blog sous titre

Optimize your media budgets 11/18/2021

How to prepare your OOH (Out of Door) ad campaign from A to Z

This article provides advices and tips to find, analyze, select, set up and monitor your future OOH campaign in France.
Optimize your media budgets 11/02/2021

3 essentials tools to measure the performance of your display campaigns

Here are 3 essentials tools to better understand the results of your display campaigns.
Optimize your media budgets 06/30/2021

Should you really communicate during the summer ?

We do encourage you to communicate in summer. Have a look at our advices !
Optimize your media budgets 03/26/2021

How to choose your digital billboard?

Digital technology impacts the entire value chain of advertising space purchase. New technologies have arrived in the last few years in traditional advertising, we make you discover them
Optimize your media budgets 03/25/2021

What is digital advertising ?

The media industry is not immune to the digitization of communication devices and platforms. Indeed, traditional media, such as outdoor advertising, is modernizing and adapting to new means of communi
Optimize your media budgets The Media Buying Academy : Basics to get started 03/24/2021

How to optimze your media plan

A good media plan must meet the advertiser’s communication objectives the best possible way, addressing the largest audience within the available budget.
Optimize your media budgets 03/23/2021

7 good reasons to use digital signage

Billboard is a medium that has developed enormously and now offers a wide range of media and devices.
Optimize your media budgets The Media Buying Academy : Basics to get started 03/17/2021

How to advertise on TV? Everything you need to know!

Would you like to start a TV advertising campaign? Before you get started, here are a few steps to follow to understand buying TV advertising space and how to proceed.