Blog de l'achat média

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The Media Buying Academy : Basics to get started 01/18/2023

What are out-of-home advertising agencies?

OOH is a traditional advertising device that is widely used in media campaign strategies. In this article, we reveal who the OOH advertising agencies are.
The Media Buying Academy : Basics to get started 12/02/2022

What are the display advertising companies in France?

Digital advertising allows you to build a brand image online and reach a large audience. But who are the display advertising companies behind these effective digital campaigns?
The Media Buying Academy : Basics to get started 11/23/2022

How does programmatic display advertising work?

The programmatic display corresponds to the advertising spaces bought in an automated way. This device is more and more used and for good reason its effectiveness is proven.
The Media Buying Academy : Basics to get started 10/27/2022

Advertising association : How to communicate when you are an association ?

Find out how to communicate as a nonprofit organization, as well as the preferential rates that apply.
The Media Buying Academy : Basics to get started 10/26/2022

How to advertise in B2B

To develop and promote your B2B company, it is possible to advertise through different levers. Depending on your objectives, a strategy will have to be applied and established.
The Media Buying Academy : Basics to get started 10/07/2022

What is a display ad?

Display advertising is becoming increasingly popular with advertisers. Find out how this digital format works to successfully launch your online campaign.
The Media Buying Academy : Basics to get started 10/03/2022

What is GRP?

The GRP: we talk about it all the time in the advertising industry, but do you know what this indicator tells you about your advertising campaign?
The Media Buying Academy : Basics to get started 09/13/2022

GDPR and advertising: How to adapt?

Discover the rules to follow to be able to advertise online serenely.