The best tools for managing your marketing campaigns

Creating marketing campaigns has become commonplace for any business looking to expand. Therefore, the choice of marketing campaign management tools is crucial to stay competitive in the market. The emerging trends of 2024 highlight the need to adopt effective tools to optimize marketing strategies.

To learn more about these trends, feel free to check out our dedicated article on 2024 advertising trends.

Article summary: The best tools for managing your marketing campaigns

• 1. Planning and Strategy
• 2. Analysis, Performance Tracking, and Automation
• 3.Visual Creation, Content, and Communication
• 4.Adintime and Its Connected Space

The first step to successful marketing campaigns lies in solid strategic planning. The choice of the right marketing campaign management tools and project management is crucial for this project phase. We recommend carefully studying which tools to choose for your marketing campaign. You need to analyze the different features offered by each tool, as some may excel in deadline management, while others are more optimized for visual collaborations, etc. You should:

• Consider the specific needs of your campaign
• Define the goals of your campaign
• Examine possible integrations with other tools
• etc.

Being aware of your campaign's needs will ensure the best choice for your marketing campaign management tools. This choice will significantly contribute to the smooth running and overall effectiveness of planning and strategizing your advertising and/or marketing campaign.

>>>To know how to identify you marketing target, read this article.

Platforms like Notion, Jira, or Trello may be relevant for project management with planning and diverse strategy development. It is crucial to select tools based on the specific goals of the campaign, carefully studying the features of each one.

Analysis and performance tracking are key elements of a successful marketing campaign.

Especially if you aim to adopt an agile approach. As a reminder, an agile approach refers to a team or organization's ability to adapt quickly and efficiently to changes in the environment, evolving customer needs, and emerging market opportunities.

Analyzing and tracking your marketing campaign is essential for subsequent adaptation. For this, there are many campaign management tools at your disposal:

• Google Analytics (of course)

You know it, we won't teach you, Google Analytics is the go-to tool for tracking your marketing and advertising campaigns. But this tool goes beyond simple measurement; it offers advanced features like Audience Builder, allowing precise audience segmentation. Google Analytics also has an interesting feature with artificial intelligence; it can create predictive analyses, a boon for any advertiser wishing to run a campaign. The tool goes even further and offers Enhanced, a feature for e-commerce sites that provides detailed information on user buying behavior.

• Google Search Console

This tool is essential, and it's free (like Google Analytics, by the way!). The Google Search Console provides precise insights into search performance, rich snippets, and user queries. For example, through its search query analysis, it offers a clear view of the most effective keywords, facilitating content optimization. You will be able to measure visibility, the effectiveness of implemented strategies, and adjust them for the campaign. In short, the Google Search Console allows you to closely monitor your campaign through real-time data analysis.

• Google Looker Studio

This marketing campaign management tool is quite different from others as it offers a more creative and playful data visualization. It allows the creation of interactive reports that facilitate data exploration and analysis. It is ideal for tracking the results and performance of a website or marketing campaign.

Thanks to these tools, you will be able to closely monitor your marketing actions and optimize them. For this, we recommend using marketing automation for ease and performance. Several tools are available for marketing automation:

• HubSpot:

More than just a great source of information with various studies published each year, HubSpot is a campaign management tool particularly appreciated for its advanced features. One of them is dynamic personalization, allowing the adaptation of content based on leads' past interactions, optimizing engagement. HubSpot is quite comprehensive as it provides a CRM, essential for managing leads and various scenarios for automation campaigns.

• Mailchimp:

It's the tool chosen by many companies for their email campaigns, and for good reason! This marketing campaign management tool, specializing in email marketing, also offers automation. There is the "Customer Journey Buyer" feature that allows creating automated paths through triggers based on user behavior (example of the newsletter). Many other automation features are available on Mailchimp, making it an essential campaign management tool to optimize its reach.

Thus, using marketing campaign management tools combined with the power of automation will allow you to optimize your results and performance for a better ROI.

Visual creation and content management are essential aspects to capture the audience's attention. The visual of your advertising/marketing campaign acts as a beacon, guiding your audience's attention through the turbulent waters of information and capturing their interest.

To create visuals for your marketing campaigns, there are several tools.

• Canva

Canva is a comprehensive tool that allows the creation of advanced visuals in a playful and easy way. Canva does not require in-depth design knowledge; it is accessible and allows, through templates, the production of quality designs. The advantage of this online tool is that it is available in a free version, as well as in a paid version that remains very affordable annually.

• Photoshop

Photoshop is an excellent graphic creation tool for those who know how to use it. It allows pushing the limits of creation with a multitude of features to create more creative and original visuals. Moreover, Photoshop offers advanced features for creating and customizing images, photos, and illustrations. It is a reference for photographers, designers, and web professionals. Its price is higher, making it a good tool for those with a background in graphic design. However, we recommend other alternatives like Canva or GIMP for those who do not have extensive experience in design or this specific tool.

Adintime is a platform for buying advertising media spaces and more. We now offer you the opportunity to manage your campaigns directly on your dedicated space via our marketing/advertising campaign management tool. The platform provides you with simplified management of your cross-channel campaigns, giving you access to everything you need:

• All your quote requests
• Your simulations
• Deadlines
• Validation
• etc.

The plus, you have access to a chat to discuss or exchange documents directly with our media experts. In short, you have access to everything to manage your campaigns.

>>> To find out everything about our connected space, visit this page.