Top 5 benefits of billboard advertising

The effectiveness of display advertising primarily relies on its visual power. Using various formats such as 2m², 8m², or even 12m², this form of advertising can generate a significant impact, capturing the attention of a wide audience, especially when strategically positioned.

For example, the 2m² display in Paris on the Champs Élysées (30 faces) achieves very high performance, especially in terms of contacts, audience, and repetition:

• Reference population 8,801,957
• Contacts 2,504,298
• Audience 426,800
• Coverage 4.8%
• Repetition 5.9

The repetition within the target audience created by this display, combined with its visual impact, effectively achieves brand awareness and visibility goals for the advertiser.

Indeed, the regular presence of the display in front of a significant audience, such as the Champs-Élysées, ensures a constant exposure of the advertising message. This repetition strengthens brand memorability and fosters recognition, essential elements for establishing a lasting connection with the audience.

Thus, display advertising not only aims to be seen but also creates a impactful and memorable visual experience. This combination of visual impact and repetition positions display advertising as an essential strategy for those looking to gain in notoriety and visibility.

Advertising is a very flexible medium that can be implemented anywhere in France, for example, you can conduct your advertising campaign in the city of Bordeaux.

2. Precise targeting, optimal results

The advanced targeting capabilities of display advertising Data from the study: sectors that prioritize display advertising (for advertisers who have used Adintime) + reference to the article on the cost of a pub campaign Crucial role of media expertise in effective targeting: ad for Adintime (to be checked). Local targeting

The advantage of display advertising is that it allows targeting specific localities. Local targeting is a commonly used strategy. Advertisers recognize the importance of directly reaching their local audience, and display advertising provides an ideal platform to do so. Well-positioned billboards in specific areas, such as downtown or on the outskirts of a city, allow tailoring the message based on the demographic characteristics of the region, maximizing the impact of the campaign.

In today's advertising market, media expertise plays a central role in implementing effective targeting.

Adintime's specialists understand the challenges of each sector, consumer behaviors, and market trends, enabling strategic targeting optimization. For advertising campaigns that precisely reach their target audience, Adintime's expertise is invaluable.

>>>If you have questions for our media experts, feel free to make your request here.

3. Advantage of display advertising: diversity of formats

Display represents a resource-rich medium, offering a variety of formats to achieve various goals and reach diverse audiences.

Among the different forms of display, we have:

• OOH Display
• Bus Advertisements
• Metro Displays
• Bicycle Ads
• Event Banners
• Tramway Campaigns

This diversity of devices provides advertisers the opportunity to create multi-support advertising campaigns, thus broadcasting a repeated message to maximize its impact.

The display format is therefore ideal for reaching a wide audience while allowing precise targeting. For example, bus advertising is perfectly suited to reach a local audience, targeting pedestrians (on the side panels) and motorists (on the rear panel). As for event banners, they offer the opportunity for grand campaign displays , attracting the attention of a wide audience in strategic locations at the heart of large or small cities.

4. Powerful message and controlled costs

Visual impact in communication is an advantage for display advertising. This medium allows creative freedom in message creation and enables the development of original messages with unique visuals. Advertisers can stand out from the competition by offering a completely personalized advertising poster designed to resonate with and retain their target audience.

The advantage of display advertising is also that it allows highlighting brand image and values, creating a connection with thousands of people.

According to our Adintime campaign barometer for 2023, the average cost of a display advertising campaign is €6,362 excluding tax. This average is relatively low compared to other media such as television (€25,468 excluding tax). Display advertising offers a highly effective device at restrained costs. In the end, it's not so much the campaign cost but especially the return on investment (ROI) that display advertising often achieves, which is very high.

>>> For detailed information on the cost of an advertising campaign with the Adintime barometer, click here.

5. Advantage of Display Advertising: Potential Digitalization