"THE MODE SPIRIT OF THE HOUSE - Female: a female print in the reports, the meeting of 2 universes: fashion and the house. - Accomplice: to enter true places of life which make it possible to create a link of proximity with the readers. - Stimulant: productions of specific proposals, ideas and advices to reconsider his interior. Spaces refitted to meet functional needs. - Dynamics: a shopping selected, very present in the magazine through the pages or of the reports. An angle “punchy” to stimulate the passage to the act."