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The Sud Ouest newspaper is a regional daily based in Bordeaux and has been distributed since 1944 in the following French departments: Pyrénées Atlantiques, Gironde, Lot-et-Garonne, Landes, Charente, Charente Maritime and Dordogne.
Today, it is the second most read regional daily in France and is the main media of the holding Groupe Sud Ouest S.A. alongside other entities dedicated to communication and information, as well as events and distribution.
Opting for a Sud Ouest advertising offers great visibility throughout the region. This makes it possible to reach the communication objectives through the print newspaper and the website.
Sudouest.fr is the most visited information website in the region. The Sud Ouest newspaper offers advertising inserts adapted to your needs for a successful communication campaign!
The newspaper in a few figures:
Ask for a quote to obtain the formats and rates of the newspaper's advertising inserts.
Sud Ouest is one of the main daily newspapers published every day, whose Sunday edition is known as Sud Ouest Dimanche. The 16 editions of the newspaper cover 7 departments which are Pyrénées Atlantiques, Gironde, Lot-et-Garonne, Landes, Charente, Charente Maritime and Dordogne.
The holding called Groupe Sud Ouest also publishes other daily newspapers in the region such as:
The group also owns weekly newspapers in Gironde, such as Le Résistant in Libourne, Haute Gironde in Blaye, and La Dépêche du Bassin in Arcachon.
Over the years, the newspaper has maintained its status as the second-largest regional daily by diversifying its channels, from print to digital, in order to offer users an evolving and intuitive experience of the media.
The price of the Sud Ouest newspaper is
Being the second most read regional daily in France, the Sud Ouest newspaper guarantees its advertisers an optimal visibility of about 1 million readers with nearly 250 000 copies sold every day.
Advertisers benefit from a Sud Ouest advertising rate adapted to their objectives while targeting a CSP+ audience of 269,000, i.e. over 5%. Three formats are offered by the Sud Ouest newspaper, including press and magazine inserts in the Classic format, press inserts for the Native format, and more extensive press and magazine inserts in the Premium formats.
A tailor-made and quality targeting is established for advertisers from a specific field thanks to insertions in the supplements by topic: real estate, automobiles, health, wine, sport, tourism and economy.
Sud Ouest is the leading news media in the New Aquitaine region. The digital editions of the Sud Ouest newspaper offer good visibility, as the website and application of the brand receive a total of around 40 million visits per month.
The Sud Ouest website was ranked 19th in the list of the most visited media sites in France in April 2021, with 36,149,372 visits and 1,8 page views per visit. Its success provides advertisers with the opportunity for a successful advertising campaign.