Discover the magazine Singapore Women's Weekly

Discover the magazine Singapore Women's Weekly

Publié le : 05/29/2020 04:10:50
Catégories : Hot media to discover !

I - Singapore Women’s Weekly magazine’s presentation

Singapore Press Holding group

Singapore Women’s Weekly Magazine belongs to Singapore Press Holding group (SPH).

SPH holds strong magazine brands highly appreciated by consumers. Those are often leaders in the categories in which they operate.

Singapore Press Holding offers reliable, attractive, and award-winning content and designs. It aims is to become THE media group not only in Singapore but also in the APAC region.

 

Singapore Women’s Weekly magazine’s profile

Singapore Women's Weekly is a monthly women's magazine reaching nearly 290,000 readers each month through all its edition (print and digital). It is the fastest-growing women’s magazine in Singapore.

The readership is attached to its relevant and attractive content on subjects that matter to women: fashion, beauty, health, family, home, entertainment... A friendly and pragmatic tone to gain audience’s trust and ensure them the best information.


 

Singapore Women's Weekly Magazine provides influential women with high expectations solutions to improve their lives. Modern women, mother and with strong professional ambitions.

A genuine entertainment title, giving relevant advice. It is highly appreciated for its content, ideas, and analysis around the topics it covers.

Singapore Women's Weekly Magazine also gives its partners the opportunity to be present during strong events where they can create a real link with their audience.

  1. The great women of our time is a prestigious annual event that gather influential women from all sectors: finance, commerce, health, sport... They discuss strong, instructive and motivating topics on the modern woman in two ways (mother and businesswoman at the same time), they talk about personal struggles and experiences in their work environments.

 

  1. Tour de Beauty is an event that gives the opportunity to an exclusive group of women to make a "tour" of beauty counters and shops. Guests can test and learn about new products through fun activities.

 

  1. Domestic Diva Master Class & Cookoff was created in 2010; the event is a culinary rendez-vous for readers with a passion for cooking. An appointment that takes place once a year and offers quality courses on various themes.

  

II - Singapore Women's Weekly Magazine audiences and performances

Reader’s profile

Readers, who are between 28 and 45 years old, define themselves by their strong personalities and their desire for personal achievement.

They also have high incomes and are independent and often decision-makers in both their personal and professional environments.

 Some figures and significant information about those readers:

 

  1. More than 45% of readers earn over $3,000 a month (Singapore dollar).
  2. For 26%, their household income is over $10,000 a month (Singapore dollar).
  3. 66% are PMBE’s (executives, managers or directors) and 23% have hold white-collar jobs.
  4. Readers find and purchase new products and/or services through advertising, detailed articles, sponsored items, ...

They are on the lookout for high value purchases and promotions.

  1. They care about their style, beauty and health.

 

Readers of Singapore Women's Weekly are very engaged in reading their weekly; and as proof, the group's website counts nearly 10-page views per Internet user session. The interest shown by the readers shows their attachment to the magazine and its contents.

 

Singapore Women's Weekly Magazine’s audience

The Singapore Women's Weekly magazine has a total audience of 290,000 women readers across all its editions print and digital. Each month, 2.7 million pages are viewed on its website, representing approximately 215,000 unique visitors (in November 2018).

The site is regularly updated and offers a wide range of content, with around 50 articles published on the platform every week.

The social medias of the title and their performances (figures as of today - May 2020)

Example of an editorial calendar of Singapore Women's Weekly Magazine

NOVEMBRE 2019

The Glamour issue

+

Domestic Diva Awards 2019/20

 

DECEMBRE 2019

Your Perfect Party Guide

+

Christmas Entertaining + 

Decluttering Content Hub

JANVIER 2020

Off To A Fresh Start/ CNY

+

The Weekly’s Best of Beauty

Buy Awards content Hub

 

 

 

FEVRIER 2020

The Love Issue + Self-Love

+

Healthy Eating/ Weight

Loss Content Hub

 

 

MARS 2020

The Power issue + Ways To Power Up Your Life 

Fashion & Beauty Reports

AVRIL 2020

The Money Issue/ Build Your Wealth

Eco/ Green Living 

MAI 2020

Mothering Made Easier 

+

The Weekly’s Spa Award 

 

 

 

JUIN 2020

Get Body Confident 

+

Sun Care Special + School 

Holiday Content Hub 

 

 

JUILLET 2020

Hit Restart 

(Rejuvenate & Recharge)

+

Refresh Your Home 

 

AOUT 2020

SG Experts Special 

+

The weekly’s Hair Awards

 

It also has a special section dedicated to VIDEOS on its website. A dynamic section to attract with easy-going content on various topics: beauty and skin products, recipes and cooking advice, entertainment videos on celebrities, style and fashion, home ideas to take care of your house. It also deals with advertising and published mall campaign or products.

 

Singapore Women's Weekly is one of the strongest titles among affluent women in Singapore. It covers the main topics of interest to women.

The content and media are ideal for reaching this modern and ambitious target group, which is constantly looking for novelty and relevant, practical information.

If you would like to communicate on one of the Singapore Women's Weekly's features, do not hesitate and ask for a quote via its dedicated page here 

Adintime, your partner to develop your media buying journey and your adviser on all devices to enable you to achieve your objectives.

Written by Marine Collet

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