I – CLEO Singapore magazine’s presentation
Singapore Press Holding group
CLEO magazine belongs to Singapore Press Holding group (SPH).
SPH holds strong magazine brands highly appreciated by consumers. Those are often leaders in the categories in which they operate.
Singapore Press Holding offers reliable, attractive, and award-winning content and designs. It aims is to become THE media group not only in Singapore but also in the APAC region.
CLEO Singapore magazine’s profile
CLEO Singapore is a monthly women's magazine. It is one of the strongest women's titles in Singapore and reaches an audience of more than 850,000 every month across its 360-degree format.
CLEO magazine launched its edition in Singapore in 1994, and quickly established itself as the leading magazine for women in their twenties.
The magazine very quickly positioned itself as a must-read; its objective: to be a reference for young women and become their favours magazine by providing them with what they need and want to know.
Cleo Magazine Singapore also organizes several events during the year. The most anticipated is the “Cleo Most Eligible Bachelors”, a beauty contest for young men.
“The Cleo Beauty Hall of Fame” is the annual guide to the best beauty products in Singapore; products handpicked by make-up experts, dermatologists, and the magazine's beauty journalists. Finally, the “Cleo Society” is a club representing the Cleo Magazine Singapore community and is a powerful opportunity for advertisers to communicate at this intimate event.
A magazine targeting young women in their twenties and provides them with attractive and inspiring content on all brand's media: print, digital: computer, smartphone, tablet, and social networks. CLEO magazine is adapted to its target, also known as Generation Z, and is available in 360-degree format on powerful, high-performance platforms and tools.
II – Touchpoint engagement, Reachs and readers profiles
CLEO Singapore magazine’s target
CLEO Singapore magazine is intended for women between 20 and 30 years old ambitious and liberated. The magazine reaches women who care about their style and beauty, who are confident, open-minded, and rather affluent.
The objective is to provide to the new generation the keys to build tomorrow's world and enable them to make real and important decisions in their lives. CLEO Singapore magazine thus, positions itself as a real guide for this target group by dealing with numerous themes: fashion, beauty, lifestyle, career, and relationships.
The magazine is performing on its digital media, as nearly 1.8 million pages are viewed per month on the site, representing 245,000 unique visitors per month. In addition, the various features, and videos broadcast on YouTube total approximately 755,000 views since its creation in 2014.
On social networks Facebook stands out and reaches 35,000 fans.
Please see below social media figures as of today (May 2020).
The power of Cleo magazine's website is unquestionable. It is one of the brand's flagship supports, justifying its notoriety. It offers 6 large sections all adapted to its Internet users and worked in such a way as to leave nothing to chance. In addition, each section offers sub-sections: a density of content allowing the title to broaden its audience.
Adulting section: deals with many topics on the daily life of an adult, career, economy and finance, well-being, travel and relationships.
The "Beauty" section offers articles on 3 themes: skin care, make-up and K-Beauty. Contents on new trends, opinions on products on major brands...
Fashion section is divided into four parts: shopping, POV, news and style. Gift tips, opinions and advice on outfits, articles on collector's items, interviews with celebrities of the moment...
The "play", "quiz" and "video" sections are pure entertainment sections. An orientation chosen by the brand to bring to Internet users divert information. A friendly tone deliberately pronounced in the videos to accentuate its positioning as an advisor and "partner" for these young women.
Between articles, videos, quizzes and horoscopes, the brand mixes content and plays on creativity and originality. These biases permits to generate traffic and attract more and more Internet users.
 K-Beauty which means Korean Beauty is a cosmetics trade show for South Korean brands presenting their products to foreign buyers
POV : Points of view
A receptive audience representing an opportunity for advertisers
CLEO's audience represents a real opportunity for advertisers wishing to communicate with this passionate and receptive target group.
Communicate on CLEO magazine Singapore’s edition will help you to emerge, especially if your content is adapted to CLEO's positioning and the personality of its readership and therefore of your target audience.
For most of the audience:
- They have already changed jobs 2-3 times and live at home.
- They have a high income
- They are savvy shoppers and like to put the price on products they know are of good quality.
- They are constantly in search of novelty, originality, whether it is about travel, fashion and beauty...
CLEO magazine is a powerful women's title in Singapore. It is a great opportunity for advertisers looking to reach a young and vibrant female target.
If you would like to communicate and appear in this magazine in print or digital format, please do not hesitate to request a quote via its its dedicated page on Adintime.
At Adintime we advise you in the choice of your media titles and presences and help you build your media plan.
Written by Marine Collet