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The Media Buying Academy : Basics to get started 10/27/2022

Advertising association : How to communicate when you are an association ?

Find out how to communicate as a nonprofit organization, as well as the preferential rates that apply.
The Media Buying Academy : Basics to get started 10/26/2022

How to advertise in B2B

To develop and promote your B2B company, it is possible to advertise through different levers. Depending on your objectives, a strategy will have to be applied and established.
Rankings, numbers and statistics ! 10/13/2022

Top 3 ad campaigns for the fight against breast cancer

Learn about the breast cancer prevention campaigns being rolled out for Pink October 2022.
The Media Buying Academy : Basics to get started 10/07/2022

What is a display ad?

Display advertising is becoming increasingly popular with advertisers. Find out how this digital format works to successfully launch your online campaign.
News 10/05/2022

Plant based products can no longer use meat-related names

Discover the stratagems used by brands to name their plant-based products now that meat-related names are forbidden.
The Media Buying Academy : Basics to get started 10/03/2022

What is GRP?

The GRP: we talk about it all the time in the advertising industry, but do you know what this indicator tells you about your advertising campaign?
Rankings, numbers and statistics ! 09/28/2022

The 10 most watched ads on YouTube

TV commercials have managed to hold their own among the most viewed videos on YouTube. Check out the top 10 most watched ads on the platform.
News 09/27/2022

How is advertising evolving?

Advertising revenues and volumes, market data... find out the latest trends in the advertising sector.