How can you use AI for your marketing campaigns?

08/22/2023 Optimize your media budgets

Whether we like it or not, artificial intelligence is becoming an essential part of our daily professional lives. And marketing and advertising are no exception. AI has transformed the way marketers approach advertising, offering them new opportunities to optimize their campaigns and improve their results. Let's find out together how to make the most of AI to create effective marketing campaigns.

Article summary: How to use AI for your marketing campaigns??

Data analysis with AI for targeted advertising
Optimize your advertising budgets with AI
Improved message creativity and impact

Data analysis with AI for targeted advertising

Data analysis with AI has become an indispensable asset for marketing professionals and entrepreneurs looking to improve the effectiveness of their advertising. Thanks to artificial intelligence, it's possible to collect and analyze huge amounts of data in real time from a variety of sources, such as social media, websites, mobile applications and so on. This approach enables a better understanding of target audiences and their online behaviors.

The use of AI in advertising also enables more precise targeting of audiences in traditional campaigns. By analyzing consumer demographics, interests and past behaviors, AI can help identify the most relevant segments for a given ad. This enables advertisers to deliver their messages only to those most likely to be interested, significantly increasing the effectiveness of advertising campaigns.

AI can also help you select the most effective communication channels for delivering ads, identifying the most relevant platforms for reaching the target audience. This approach enables you to concentrate resources on those channels that have the greatest potential to generate positive results.

Another major advance offered by AI is content personalization. By tailoring ad content to individual consumer preferences, companies can create more relevant and engaging communication. Personalized ads are more likely to capture the attention of the target audience and elicit positive responses.

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Optimize your advertising budgets with AI

Optimizing budget resources is a major issue for marketing professionals and entrepreneurs looking to maximize the effectiveness of their advertising. Integrating AI into this process enables more informed and strategic decision-making.

It facilitates the allocation of budgetary resources using predictive analysis. By studying historical data and taking into account external factors such as market trends and seasons, AI can predict the expected performance of different advertising campaigns. This enables marketing professionals to allocate budgets optimally, investing more in the most promising campaigns.

And this optimization can be fully automated, as is the case with Albert, the AI developed by Adgorithms.

Albert: AI for automated digital campaigns

Albert is an AI-based platform that manages advertising campaigns from A to Z. This artificial intelligence takes charge of every step of the process, from bidding to integration, from management to execution of advertising campaigns, on different digital media: e-mail, search engines and social media. AI adjusts bids based on the data it collects in real time, improving ad performance.

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Improved message creativity and impact

The integration of AI opens up new possibilities for improving the creativity and impact of messages delivered to target audiences. It enables the generation of creative content for traditional communication campaigns. Using various algorithms, artificial intelligence analyzes huge databases of existing content to identify emerging trends and the most impactful visual and textual elements. This approach facilitates the creation of original, innovative ads that capture the public's attention and stand out from the competition.

Secondly, semantic analysis is a powerful tool used in conjunction with AI to create more impactful and emotional ads. It can analyze the language used by consumers in social media, comments and reviews, to understand the emotions and values associated with products and services. This enables AI to design advertising messages that resonate with the audience's aspirations and needs, establishing a stronger emotional connection.

Finally, artificial intelligence makes it easier to adapt messages to the specificities of different traditional (TV, radio, press, poster) and digital media (display, social networks, digital audio, etc.). Each distribution platform has its own constraints and formats, and AI can help you optimize content for each channel. This guarantees consistent and optimal message delivery, whatever the platform used.

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Example of a campaign created by AI: Martini

In January 2023, Martini decided to harness the skills of AI Midjourney to create the 9 visuals for the "Unbottling Martini" campaign. To create its breathtaking advertising images, the spirits brand specified to artificial intelligence the ingredients of the various drinks featured in the campaign.

Credit image : Martini

Example of AI for advertising creation: AI Sandbox

AI Sandbox is an artificial intelligence developed by Meta. It offers advertisers a range of features to enhance their ads on Instagram and Facebook. These include text variations, background generator and image cropping.

Text variations allow advertisers to easily create multiple versions of the same text, using AI to generate variations based on preset templates.

Another powerful feature of the AI Sandbox is the background generator. Backgrounds are generated using image analysis and market data for visually appealing ads, which can help increase their conversion rate.

Finally, image cropping is a handy feature that allows advertisers to automatically adapt images to different ad formats. Thanks to AI, images are optimally cropped. In this way, AI helps generate ads that are all visually consistent, and their message is not altered.