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The Media Buying Academy : Basics to get started 09/06/2022

Advertising campaign: definition, objective, current trends (2022)

Find out what you can achieve with an advertising campaign and the key steps to success for your next advertising campaign.
Rankings, numbers and statistics ! 08/17/2022

Top 5 ads on agriculture

France is the leading European agricultural producer! But how does France manage to produce and make the French and other populations consume? Here are the best agricultural advertisements
Optimize your media budgets 08/10/2022

The hidden fees of TV advertising

Don't wait for unpleasant surprises when you launch your TV commercial: discover all the hidden fees that apply when brodcasting a TV commercial.
The Media Buying Academy : Basics to get started 07/28/2022

How much does a podcast ad cost?

The podcast medium has reached millions of listeners since 2020 and we can say that it is now part of the daily life of the French. But how much does it cost to advertise on this media?
The Media Buying Academy : Basics to get started 07/28/2022

Which media to choose for your advertising?

It is difficult to choose among all the communication media available. Discover the criteria to take into account to make your choice.
The Media Buying Academy : Basics to get started 07/18/2022

Display: Which format for which purpose?

The multitude of display formats that we can see on different websites reflects the different objectives that this type of digital advertising can meet. Awareness, visibility, lead generation... [...]
The Media Buying Academy : Basics to get started 07/15/2022

What is the customer journey?

The customer journey, taken from the world of marketing, is often used for companies that want to know more about their customers, especially about their buying process. The customer journey map [...]
The Media Buying Academy : Basics to get started 07/11/2022

More inclusive advertising with TV commercials audio description

Audio-Description of TV commercials is a real challenge for brands, but an essential tool for visually impaired people to access information and keep up to date with societal developments [...]