Street Marketing: 5 examples of creative and intelligent campaigns

Published : 04/19/2023 14:53:14 Updated : 11/07/2025 08:13:57 Rankings, numbers and statistics !

Marketing Team

Pôle Marketing

Article summary : Street Marketing: 5 examples of creative and intelligent campaigns

📍 Why launch a Street Marketing campaign?

An excellent channel for achieving brand standout and boosting awareness.
Primarily targets a local audience within its defined catchment area.
Powerful for making an impression and driving interaction, with potential to go viral (local/national media coverage).

💥 Street Marketing vs. Guerrilla Marketing

Street Marketing focuses on direct interaction, creative use of street furniture, and interactive setups (e.g., cargo bikes, advertising bikes).
Guerrilla Marketing is a more aggressive or unconventional derivative: illegal flyposting, stenciling/tagging, spontaneous video projections.
Both act as impactful "shock tactics," but Guerrilla tactics require caution regarding invasiveness or legality.

💡 Innovative campaign examples

IKEA and Buzzman: Slanted billboards at Saint-Lazare station to promote the free parts service, turning a common problem into a memorable visual experience.
Bioderma (Cargo Bike): Multi-site national tour using an experiential cargo bike offering product sampling and an immediate hydration test, aiming for conversion and positive word-of-mouth.
Le Drugstore Parisien: The playful “kidnapping” of scooters (trottinettes) in the 7th district to draw active urban dwellers toward the concept store.
Emmaüs (Hack Friday): Mobile clothing racks placed in front of store windows to denounce overconsumption, alerting passersby to the recycled and solidarity-based alternative.
Mc Donald Paris 12: Used an unusual advertising bike format (styled like a sports car) to grab the attention of commuters in an unexpected way.

>> Find out more about running an advertising bike campaign

This summary highlights the key points of the article on creative Street Marketing campaigns.

Street marketing is an excellent channel to stand out and work on brand awareness with a local target in a well-defined catchment area. Whether you use street furniture, interactive devices, or advertising bicycles, we have put together a top 5 list of the best street marketing campaigns. But before starting this top, here are some definitions of street marketing and the difference with Guerrilla marketing.

Why do a street marketing campaign?

The advantage of doing a street marketing campaign is that it is powerful to make an impression and interact with a localized target. The most innovative campaigns can go viral and be linked into local and national media.

What is the difference between Guerrilla Marketing?

Guerrilla marketing is also sometimes referred to as a branch of street marketing. Guerrilla marketing is a term that is more appropriate for a combative form of outdoor communication such as wild billboards, stencils made on the road, wild video projections, urban happenings... These campaigns are often impressive because they are unexpected. They can have very positive effects, but be careful not to be too intrusive and aggressive.

5 examples of innovative street marketing and guerrilla marketing campaigns

Slanted Billboards: Smart communication in action

In 2025, IKEA and the Buzzman agency used street marketing to transform the Saint-Lazare train station into a surprising communication space. Inclined/slanted advertising billboards captured the attention of thousands of commuters, cleverly and humorously highlighting the brand's free spare parts service (screws, etc.). This installation went beyond simple advertising: it told a story, transformed a mundane problem into a memorable visual experience, and perfectly illustrated how a simple urban setup can make a lasting impression and reinforce brand image.

The experiential cargo bike and product sampling

Bioderma's strategy for high-impact street marketing is a prime example of targeted field activation. To launch their Hyalu+ serum, the brand orchestrated a multi-site national tour (five major cities), a logistical deployment designed to maximize the operation's reach and customer engagement. The central element, the cargo bike , served as an experiential device that went beyond simple product sampling by including an immediate hydration test and a fun, engaging activity. This approach isn't just about awareness; it directly targets conversion by creating strong brand recall and positive word-of-mouth. By combining the impact of a physical event with a proximity strategy, Bioderma demonstrates the effectiveness of operational marketing that generates tangible value and concrete results.

Scooter Kidnapping

This is a very good example of a street marketing campaign in Paris. To promote the concept store "Le Drugstore Parisien" (from Groupe Casino), the marketing team had fun capturing all the scooters in the 7th arrondissement and surrounding streets and placing them in front of the shop. A playful and amusing action that effectively reaches its priority target: active urbanites.

Hack Friday by Emmaüs

Pour dénoncer la surconsommation en période de Black Friday, Emmaüs et Brainsonic ont imaginé une campagne de street marketing innovante pour alerter les passants sur ce phénomène. Des portants mobiles avec un curseur pointant les articles neufs ont alors été placés devant les vitrines des magasins de vêtements. On pouvait y lire un message indiquant que cet article était disponible en version recyclé et solidaire sur le site label d’Emmaüs.

A new kind of advertising bike

McDonald's Paris 12 has opted for an advertising bike with a rather unusual format. This bike, which looks like a sports car, is fun and arouses the curiosity of passers-by. It is an ideal way to promote an offer, work on its notoriety, distribute flyers, or do sampling in a very targeted area.