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The Media Buying Academy : Basics to get started 10/07/2022

What is a display ad?

Display advertising is becoming increasingly popular with advertisers. Find out how this digital format works to successfully launch your online campaign.
News 10/05/2022

Plant based products can no longer use meat-related names

Discover the stratagems used by brands to name their plant-based products now that meat-related names are forbidden.
The Media Buying Academy : Basics to get started 10/03/2022

What is GRP?

The GRP: we talk about it all the time in the advertising industry, but do you know what this indicator tells you about your advertising campaign?
Rankings, numbers and statistics ! 09/28/2022

The 10 most watched ads on YouTube

TV commercials have managed to hold their own among the most viewed videos on YouTube. Check out the top 10 most watched ads on the platform.
News 09/27/2022

How is advertising evolving?

Advertising revenues and volumes, market data... find out the latest trends in the advertising sector.
News 09/13/2022

Top 5 Back to School commercials of 2022

Looking for inspiration for your next ad campaign? Take a look at the advertising trends for the fall of 2022
The Media Buying Academy : Basics to get started 09/13/2022

GDPR and advertising: How to adapt?

Discover the rules to follow to be able to advertise online serenely.
The Media Buying Academy : Basics to get started 09/06/2022

Advertising campaign: definition, objective, current trends (2022)

Find out what you can achieve with an advertising campaign and the key steps to success for your next advertising campaign.