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Bus & tramway advertising
Advertisements in buses and trams are strategic locations to capture a specific audience on a daily basis due to their urban traffic. They are therefore an excellent medium for communication. Several placements exist: the right side, the left side and the back of the bus. To find out the rates for advertising posters on a bus line, request a quote on one of our supports.
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How to advertise on buses and trams in France?
3 Reasons to Advertise on Buses or Trams
Advertising on buses and trams offers numerous advantages:
Reach Various Audiences with Bus and Tram Advertising
Present in both city centers and urban outskirts, bus and tram advertising networks provide perfect coverage to reach your target audience. The different bus advertising formats allow you to reach diverse demographics:
- pedestrians
- drivers
- students
- ages 14-34
- ages 35-59
- high-income individuals
- families with children
According to Iligo and Métrobus, 85% of individuals find their attention strongly drawn to bus advertising. Additionally, bus advertising is particularly powerful for reaching the highest-consuming segments of the population: according to TGI, 34% of mega-consumers reported seeing a bus ad in the week prior to the study.
Bus and Tram Advertising: Ideal for Brand Recall
Bus and tram advertising is ideal for making your brand memorable to the public and creating a preference for your products among consumers. The daily use of transport networks and the high frequency of bus passages lead to strong repetition of your advertising message to your target audience, resulting in high brand recall. According to Média Transport:
- Prado roundabout in Marseille and Esquirol Square in Toulouse see a bus pass every 40 seconds;
- Lille Flandres Station sees a bus pass every 60 seconds;
- Republic Square in Rennes sees a bus pass every 80 seconds.
Bus and Tram Advertising is Among the Most Cost-Effective Formats
Moreover, bus and tram advertising networks are generally among the most cost-effective in terms of cost per face. Rates range from €40 to €50 per face, compared to €40 to €200 for other formats.
Different Bus Advertising Placements:
- Left Side of the Bus: The left side of a bus allows for long advertisements and targets drivers and pedestrians.
- Right Side of the Bus: A smaller advertising space than the left side. Advertisements on the right side of the bus are mainly visible to pedestrians.
- Rear of the Bus: The rear panel of a bus offers wide visibility. It is equally visible to pedestrians and cars behind the bus. City streets are often narrow with no passing allowed, giving drivers ample time to read and remember bus ads.
Examples of Bus and Tram Advertising Formats
Advertising Network: Grand Paris Bus Advertising
This is the ideal medium to cover both the city center and the outskirts. The Grand Paris bus network consists of several hundred bus lines. You can advertise on the right side, left side, rear, and front of the bus for periods of 7 days or more.
>>> Get a quote for Grand Paris bus advertising
Advertising Panels: Toulouse Bus Advertising
The Toulouse bus network consists of 73 bus lines and serves 7,068 stops daily. It transports between 155,000 and 160,000 passengers daily and covers the historic center, the city, and surrounding communes. You can advertise on the right side, left side, front, and rear of the bus for periods of 7 days or more.
>>> Find out Adintime's negotiated rates for Toulouse bus advertising
Advertising Panels: Marseille Bus Advertising
The Marseille bus network consists of 114 bus lines and serves 13,309 stops daily. It covers the historic center and the city. You can advertise on the right side, left side, oriflammes, and rear of the bus for periods of 7 days or more.
>>> Find out Adintime's negotiated rates for Marseille bus advertising