What are press ads rates ?

Published : 04/08/2025 14:58:39 Updated : 04/16/2025 08:58:54 Optimize your media budgets

Marketing Team

Pôle Marketing

💰 Prix de la publicité presse en 2025

💰 Newspaper Advertising Rates in 2025

In 2025, newspaper advertising rates vary greatly depending on the publication, format, and distribution area. For local press, expect to pay on average €100 to €5,000 (excl. VAT) per insertion. National press rates are significantly higher.

📌 Gross Rates vs. Net Rates

In media buying, we distinguish between the gross rate (listed price) and the net rate (after discounts). These discounts can range from 30% to 80% depending on volume, frequency, or purchasing through a media agency.

📊 Price Examples

Local press: ¼ page = €100 to €1,800 excl. VAT / ½ page = €500 to €5,000 excl. VAT.
National press: e.g. Le Monde – full colour page = €127,900 excl. VAT, ⅓ page = €50,300 excl. VAT.

📈 Adintime 2025 Data

The average cost of a newspaper campaign is €6,495 excl. VAT, across all formats. The most active sectors are:

Construction: communication on projects, recruitment, institutional ads.
Non-profits: awareness campaigns and fundraising.
Retail: promotions and catalogues complementing digital campaigns.

💡 Why Invest in Print?

The press remains a credible and tangible medium, effective for local targeting and as a complement to digital marketing efforts.

Local newspaper advertising rates vary depending on the newspaper, the size of the ad, and the distribution area. On average, prices range from €100 to €5,000 excl. VAT depending on the size and reputation of the publication. Including local press in a cross-channel strategy helps maximise impact by combining print and digital. Here’s an overview of the typical rates and how to negotiate them to maximise visibility.

Article Summary: What are newspaper advertising rates?

Negotiating press rates: from Gross to Net
What are the prices for press ad placements?
How to get advertising rates for newspapers and magazines?

Negotiating press rates: from Gross to Net

First of all, it’s important to distinguish between gross rates (initial commercial price) and net rates (price after discounts) in media buying. In press and other media, gross rates rarely reflect the actual cost of buying ad space.

Some choose to display a low gross rate close to the net rate, meaning fewer discounts of around 5% to 15%. However, in most cases, discounts can range from 30% to 80%, depending on factors such as:

Purchase volume
Purchase frequency
If you are a new advertiser (5% to 10% discount)
Buying via a professional media buying agency (usually 15% trade discount)

What are the prices for press ad placements?

Below are some estimated rates for the national daily press. These are gross rates provided for information purposes. It is entirely possible to negotiate and obtain discounts between 50% and 90%.

On average, costs per insertion for local press are:

¼ page: €100 to €1,800 excl. VAT
½ page: €500 to €5,000 excl. VAT

Of course, rates vary depending on the publication and its reach.

While regional press offers effective local communication at affordable costs, national daily press rates are naturally higher (starting at €50,000 for ⅓ of a page). Advertisers should therefore adjust their budget according to their target audience and distribution area.

For the national press, advertising prices are naturally more substantial.

For example, in 2023, Le Monde offered a range of ad formats for national advertisers. Here are some examples of prices in euros, excluding VAT, for full-colour (quadri) ads in various formats:

Standard Full Page Quadri: €127,900
Standard Half Page Quadri: €72,800
News Quadri: €65,500
Standard One-Third Page Quadri: €50,300

These rates reflect the variety of advertising options available, from standard formats to premium placements, allowing companies to choose the best option to reach their target audience in Le Monde.

Please note that rates may vary depending on position and thematic context.

To find out the price of press ad placements, check the relevant pages and request a quote to get rates negotiated by our media team.

Adintime 2025 Data: Average cost of a press advertising campaign

Based on campaigns run on Adintime since January 2025, the average cost of a press advertising campaign is €6,495 excl. VAT, across all formats and media types. This average includes both local/regional press insertions and national magazine placements.

Sector analysis highlights three particularly active areas in 2025:

Construction: heavy use of press to promote projects, recruitment, or institutional communication.
Non-profits: frequent use of press ads for awareness and fundraising campaigns.
Retail: sustained investment in promoting offers and catalogues alongside digital campaigns.

This data shows that despite the rise of digital, press remains a strategic medium for those looking to reach local audiences or enhance their image through a credible and tangible channel.

How to get advertising rates for newspapers and magazines?

Before you can get the actual costs of press advertising space, you need to find them—and believe us, it’s not always easy. That’s where we can help!

In most cases, you’ll find this information on the publication’s website, often at the bottom of the page under sections like “Advertisers” or “Advertising”.

These sections usually include the contact details of the advertising sales representatives, whether part of an ad agency or the publication itself.

Another key resource is the media kit, often considered the ultimate reference, as it frequently contains the much-sought-after press rates. This document may be downloadable directly from the site, or you can request it from your contact.

Some websites are now equipped with the Adintime solution, which compiles over 300 magazines on its platform and makes it easy to request quotes.

Our experience as media planners led us to develop the Adintime platform, a simple and fast solution for accessing press advertising rates.

You can request a quote to obtain the price of an ad in a specific newspaper or magazine.