Top 30 best 2023 advertisements in France

Intermarché produced a series of television advertising campaigns in 2023 to combat inflation in France. Through these advertisements, the brand promoted its products at €1 and offered temporary deals on certain items. Intermarché's advertisements are among the top 30 best advertisements of the year 2023 in France, as they were an excellent way to improve its brand image while effectively and impactfully promoting its products.

Cartier launched a one-minute TV spot in January 2023 to showcase the enduring elegance of Catherine Deneuve, adorned with her Cartier watch. A great way to associate French elegance with the luxurious products of the Cartier brand.

At the top of the most memorable ads this year is TikTok's national campaign aimed at promoting the platform as a space of creativity open to all. The social network took the opportunity to highlight its literary community with Booktok. The campaign was broadcast on television, in cinemas, as well as on social media.

Emmaus noticed a decrease in clothing donations due to the proliferation of second-hand sales websites.

That's why the brand launched a campaign on March 20 through billboards, television, radio, and digital platforms. It's an original campaign that takes up the famous slogan of the Vinted brand, "if you don't wear it, sell it." Emmaus thus infiltrated the platform under the fake Vinted account: Emmaus, "selling clothes with labels bearing the slogan 'if you don't wear it, give it away.'" An original and clever campaign.

Transavia stood out this year with an original advertisement. The idea was to encourage individuals to discover new horizons by guessing which destinations would allow them to find flights for 34, 45, or even 59 €. The campaign was broadcast on billboards, on the radio, and on social networks in major cities in France (Paris, Nantes, Lyon, and Montpellier).

TGV INOUI made its mark in this top 30 of the best ads of 2023 with an original and well-targeted press campaign. Designed by Rosa Paris, the campaign took the form of crossword puzzles in the press. An interesting and very relevant idea, aiming to entertain and engage the senior clientele in a playful way, inviting them to fill in crossword puzzles.

The objective of the campaign was to convey a message encouraging people to travel during the week to take advantage of more advantageous rates. Launched on November 6, the campaign extends over several weeks until December. The devices were varied, ranging from press and TV magazine broadcasts, as well as a radio component broadcast on Europe 1, franceinfo, and RTL since November 4. A creative and engaging approach to promote the accessibility of journeys on TGV INOUI.

The real estate platform SeLoger innovated with a quirky advertising campaign created by the agency Interruption. After dedicating a campaign to "Neighbors" on TV and billboards, SeLoger extended its originality by directly infiltrating our playlists on Spotify, YouTube, Deezer, and Acast. An immersive and innovative approach in the real estate advertising domain.

The campaign relied on diverted audio ads, where SeLoger took on the role of a disgruntled neighbor politely asking to lower the volume. This "pranks" strategy was deployed starting from June 21, extending to music streaming platforms, reaching a younger audience with a total of six original audio spots. Thanks to a collaboration with Google, the campaign gained enhanced visibility, reaching over 11 million internet users and possibly preventing as many neighborhood conflicts.

A campaign of awareness as striking as it is innovative: the association Victims & Citizens made you smell the smell of death this year. The campaign aimed to raise awareness among drivers about the dangers of cannabis: by rubbing the page covered with a special varnish, readers could smell the scent of cannabis. A press campaign that left a mark in the magazine So Foot.

To communicate on its summer collection, Undiz launched its very first billboard campaign with visuals generated by AI. In total, 3,000 posters were deployed in 60 cities in France from April 26 to May 2. A bold campaign that sparked discussion.

10. Little Red Riding Hood, Sleeping Beauty, The Ogre: Aldi humorously revisits fairy tales

The goal of this TV campaign was to highlight the quality of the brand's products through three commercials of less than a minute. These films revisited popular tales with a touch of humor and modernity. The campaign was launched on May 15 on television, as well as digitally and in the press.

This TikTok campaign takes the form of an eight-episode mini-series, full of humor, aiming to sensitize 18-24 year-olds to organ donation in a light-hearted manner. It was broadcast in late May 2023 on the TikTok social network as well as on Instagram.

Heineken celebrates its 150th anniversary this year! It's a great opportunity to promote its brand through a memorable advertisement. Heineken played on self-deprecation and humor by creating a sarcastic spot featuring its brand name, often misspelled.

Auchan's advertising strategy for the 2023 back-to-school season stands out with its multimedia approach. Auchan's advertising campaign includes an emotionally focused television advertisement, as well as a campaign on TikTok, where Bruno Graffer, an artist, personalizes backpacks for promotion.

Broadcast from August 21, it captures attention on the theme of back-to-school, a highly anticipated period for advertisers. The campaign extends to digital, thus reinforcing its reach. The #AuchanPimpeTaRentrée activation on TikTok was a success, generating 2 million views and nearly 50,000 likes. A successful campaign demonstrating the effectiveness of this strategy to reach the younger generation.

Conforama's advertisement for the year 2023 highlights a series of three videos embodying the well-being experience in the living room with its new modern and aesthetic creations: Modena, Selva, and Mango.

The invitation extended to their audience encourages them to discover these new items for optimal relaxation in their living space. A touch of tenderness is added thanks to actors like no others...

Biocoop's advertising campaign for the 2023 back-to-school season, focused on social media, highlights the true taste of organic through products, a recipe for cordon bleu, and above all, the celebration of its Wine Festival.

This campaign, carried out by the agency Hungry and Foolish, also presents seasonality with the return of grapes. Selected among the best ads of 2023, it stands out for its engagement results on social media, thanks to the emphasis on organic and seasonal themes, combined with attractive visual elements.

A 31-second spot that effectively and quickly presents the advantageous prices of the brand, while playing with humor. This method captures the interest of the audience, which recognizes itself in this familiar situation of daily life. January 2023.

In its advertisement broadcasted a week after the start of the Rugby World Cup, Brico Dépôt uses humor wisely to highlight its saga "See bigger with our depot prices."

The spot, directed by Hafid F. Benamar, features two frozen supporters watching a match on television. Challenge accepted, they decide to change their heating with Brico Dépôt products, experiencing the highlights of the match in warmth. A comedy emphasizing the brand's commitment to quality products at affordable prices. A successful bet for the brand with a memorable French advertisement.

18. BNP Paribas promotes its financing solutions for energy renovation in an intriguing and humorous film

BNP Paribas offers a dedicated site and financing solutions for energy renovation. To promote this initiative, the bank created a film titled "Mission Rénovation." The campaign started on June 18 and diversified on several channels, including TV, digital, and social media.