Linkedin is distinguished by a fairly differentiating format. This is sponsored InMail. It’s just a message that you can send to everyone in your audience. As with any advertising campaign, you just need to determine the criteria that interest you to define your target, the objective of your campaign and your InMail will arrive directly in the inbox of the targeted Linkedin users.
This message looks like a real private message and is displayed in the first position of the Linkedin inbox. It is therefore an unmissable location for regular users.