The Top 20 Most Memorable Advertising Campaigns of 2024

Published : 12/11/2024 15:33:27 Updated : 12/16/2024 14:37:51 Rankings, numbers and statistics !

Lise Dumonteil

Pôle Marketing

The Top Memorable Advertising Campaigns

2024 has been a remarkable year in the world of advertising. Many brands launched innovative campaigns that captivated audiences and left a lasting impression. From digital advertising to out-of-home campaigns and multichannel strategies, these initiatives have redefined marketing approaches. Here’s an overview of the most memorable campaigns of the year.

A Growing Advertising Market in 2024

This year’s campaigns unfolded in a dynamic advertising market, marked by record-breaking revenues across key channels:

TV advertising: €2.6 billion in net revenue.
Radio advertising: €410 million, engaging local audiences.
Print advertising: €920 million, despite challenges in the sector.
Cinema: €40 million, driven by original campaigns.
DOOH (Digital Out-of-Home): +50% certified campaigns.
Digital advertising: €6.8 billion, cementing its critical role.

(Source : Survey of BUMP and Kantar Media)

These figures underscore a market shaped by bold campaigns and diverse strategies. Creativity stood out in 2024, with brands pushing boundaries to deliver impactful messages.

1. Cerhom and Its Powerful Message in the Metro

Cerhom’s billboard campaign, created in partnership with Movember and displayed at the Bourse metro station, captivated Parisians with its simplicity and emotional impact. It raised awareness about testicular cancer through clever wordplay, leaving a lasting impression on passersby.

2. Babychou National and Its Multichannel Approach

Babychou, in partnership with the advertising agency Adintime, combined TV, VOD, display, radio, and outdoor advertising for its back-to-school campaign. This 2024 initiative highlighted the effectiveness of using multiple platforms, aiming to stay top of mind with parents as the primary audience.

3. Arte Antwerp and Its Original Billboard Campaign

Arte Antwerp partnered with Adintime to promote the opening of its first store in Paris. The DOOH (digital out-of-home) campaign, displayed on digital screens for two weeks, featured Nicolas Anelka to capture attention and draw people to the new store. This choice highlights the power of brand advertising represented by strong personalities.

4. BM Toiture and Its Long-Term Billboard Campaign

BM Toiture introduced an innovative long-term billboard campaign. The goal? To enhance the company's visibility with sustained advertising in the heart of the city. This strategy is perfect for local businesses aiming to boost their brand awareness.

5. Air Plum and Its Local Targeting

Air Plum's radio campaign, aired on France Bleu for 15 days before the holiday season, showcased the power of radio advertising. By targeting local regions such as Limousin, Périgord, and Charente-Maritime, it created an immediate impact.

6. ASICS Champions Mental Health

ASICS launched a TV campaign celebrating the mental health benefits of sports, showcasing the brand’s commitment to holistic well-being.

McDonald’s Stands Out with Its 2024 Olympic Campaign

McDonald’s made an impression with its 2024 Olympic advertising campaign. The brand welcomed tourists with the slogan "Come as You Are" while showcasing its seven iconic products from around the world. By aligning its image with this global event, McDonald’s strengthened its unifying message.

Volvic Features Eric Judor and Antoine Dupont in a Humorous Campaign

Volvic enlisted Eric Judor, coached by Antoine Dupont, for a humorous display video on social media. This format strengthened consumers' connection to the brand.

9. La Poste and Its Try-On Booths

By introducing try-on booths in its offices, La Poste addressed a common frustration with e-commerce. These booths allow customers to try their parcels and return them immediately if they don't fit. This memorable advertising campaign combines innovation with customer proximity.

10. Orange and Women’s Football

Ahead of the Women’s World Cup, Orange launched a display ad celebrating female football players. Released just days before the tournament's kickoff in 2023, the film highlighted women’s football, proving that women can play just as well as men. A powerful message! The goal? To strengthen Orange’s brand image.

11. Decathlon: Performance and Simplicity

Decathlon impressed with a multichannel campaign for the 2024 Olympics. By combining TV, digital, and print, the brand delivered an inspiring message about athletic performance.

12. Charal and Artificial Intelligence

Charal leveraged AI for its TV campaign featuring a skateboard. This blend of technology and storytelling made it one of the best advertising spots of 2024.

13. Uber Eats: "It’s Okay to Cancel"

With a humorous TV campaign, Uber Eats captured attention by depicting relatable everyday situations. Created by Buzzman in March 2024, the campaign featured Sophie Marceau, Léna Situations, and SCH, and was broadcast across TV screens, video-on-demand platforms, digital media, and social networks.

14. Pierre Niney for Lacoste

Designed as a short film, this advertising campaign showcases the brand’s ambassador throughout an elegant and mysterious day. Filmed in iconic Parisian settings, the piece pays tribute to the poetry and boldness of French cinema while aiming for international appeal.

15. Ramzy Bedia for Bouygues Telecom

To promote this offer, Bouygues Telecom collaborated with its agency BETC and enlisted Ramzy Bedia, a beloved figure among the French audience. Launched on October, the 3-video campaign uses a multi-platform strategy combining TV, digital, and outdoor ads, celebrating the diversity of French families.

16. Jean-Claude Van Damme for Art et Fenêtres

Jean-Claude Van Damme lent his iconic persona to Art et Fenêtres, known for his physical feats, spirituality, and humor. The goal: to recruit the most skilled professionals to provide Art & Fenêtres clients with unparalleled expertise. The campaign includes films, social media coverage, and a behind-the-scenes feature. Launched on TV in September, the campaign is complemented by in-store activations.

E.Leclerc Makes an Impact with a Socially Engaged Campaign

E.Leclerc resonated with the public through a press campaign addressing student poverty. In partnership with the student association COP1, this initiative demonstrated how a social message can elevate a standout 2024 advertising campaign. As part of the effort, over 17 tons of donations were distributed in October across Île-de-France, Strasbourg, Nantes, and Besançon.

18. Tomme de Savoie IGP Highlights Authenticity and Quality

With carefully crafted visuals, Tomme de Savoie, in collaboration with the communication agency We Are Bandits, reimagined the image of traditional products, creating a standout advertising campaign. The goal? To revitalize the image of this iconic cheese and target outdoor activity enthusiasts.

19. Mona Banque and Its Multichannel Strategy

Mona Banque, in partnership with the agency Brainsonic, made a strong impression with a TV and billboard advertising campaign. In a highly competitive market, the brand stood out from traditional banks with its iconic tagline, "People before money."

Pilot Launches a Viral Halloween Campaign

Pilot released a viral advertisement on social media for Halloween, embracing humor with a quirky tone by playing on spelling mistakes. The brand stays true to its mission: promoting good writing.

Overview of 2024 Advertising Campaigns

The standout advertising campaigns of 2024 demonstrated the critical role of creativity. From city-center billboards to social media and TV, brands leveraged various strategies to leave a lasting impression.

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