The best ads made by AI

Published : 06/13/2025 12:23:03 Updated : 04/28/2025 12:27:46 Rankings, numbers and statistics !

Équipe Adintime

Pôle Marketing

Summary of the article :

Advertising and AI: understanding the basics so you don't miss out
Why are companies taking action?
Top AI advertising campaigns: 7 examples that show the power and limits of AI
Limits and precautions before taking the plunge

Artificial intelligence is revolutionizing advertising creation. More and more brands are testing its capabilities to produce original, engaging and sometimes even stunning content.

In this article, discover the most striking AI-generated campaigns, those that prove that creativity and technology can go hand in hand.

Advertising and AI: understanding the basics so you don't miss out

Artificial intelligence is invading everywhere... and advertising is no exception. From SMEs to major corporations, everyone is trying to understand how these technologies are transforming advertising campaigns. If you don't want to be left on the sidelines, it's best to know what you're talking about.

Can AI do advertising

Yes, AI can do advertising and optimize every step of the process. It can generate texts, create video ads, adapt a message to the target audience or automate campaigns. Rather than replacing creative staff, AI supports them, saving them time on production. This allows them to concentrate more on the strategy, angle and quality of the message being broadcast.

What exactly is AI advertising?

We often talk about AI, but not all of them do the same thing. To put it simply:
Generative AI creates content. It can generate visuals, voices and texts from a simple brief.
Predictive AI analyzes past data to anticipate future behavior. For example: when to run an ad to maximize its impact.

Finally, machine learning enables algorithms to learn and improve over time, by analyzing the performance of a campaign.

How to make an ad with AI?

Making an ad with AI doesn't mean clicking on a magic button. You need to follow a well-thought-out creative process.

It all starts with a clear brief. Who is your target audience? What message do you want to convey? On which channel: TV advertising, social networks, radio, digital ads? Then you choose a tool: some platforms offer text-generating AI, others focus on image, video or voice-over.

The next step is validation. This is where the human takes over again. You adjust the tone, the consistency with your brand, the readability of the message.

Why are companies taking action?

Many brands are taking action, and not by chance. It's not just a fad: it meets real needs for efficiency, personalization and speed in an increasingly competitive advertising environment.

Save time without losing quality

AI saves marketing teams precious time. In just a few minutes, it can generate visuals, advertising copy or voice-overs adapted to the brand's tone. And this gain is measurable: using AI saves professionals an average of 3 hours and 10 minutes in the process of creating marketing content (source: HubSpot, Artificial Intelligence Statistics, 2023).

For small, often multi-tasking teams, this is a major advantage. It gives them more time to work on strategy, message originality, or strengthen customer relations. In short, AI doesn't replace ideas; it frees up space for better ones.

Customize campaigns on a grand scale

AI makes it possible to tailor a campaign to each target, without manual effort. An ad generator can produce variations according to your customers' age, location or interests. This makes your ad creatives more relevant.

Continuously improve performance

The various LLMs analyze campaign returns in real time. They identify what's working, test several versions of a content, automatically adjust distribution according to the results. A good tool can even suggest keywords to integrate or formats that perform better on social networks.

This dynamic approach helps brands stay competitive while keeping their media budgets under control.

Top AI advertising campaigns: 7 examples that show the power and limits of AI

Some brands have already taken the plunge, and their campaigns have made their mark. Whether they focus on humor, emotion or innovation, they show that artificial intelligence can generate creativity, provided it is well supported.

Original source and the sensory clash between AI and nature

The Original Source shower gel brand has launched a campaign called Nature Hits Different, broadcast on TV in the UK. This AI-generated ad blends live action, VFX and content created with artificial intelligence.

The result is a surreal sensory journey in the shower, between explosive foam and unbridled plant visions. AI was used to create surprising images, which were then refined by artists. It's a fine example of a hybrid creative process, in which humans retain control over the overall coherence.

Heinz and the ketchup masterclass by dall-e

To prove the strength of its brand image, Heinz asked the AI DALL-E to generate ketchup visuals. Each time, the algorithm produced a bottle... that looked exactly like a Heinz bottle.

This brilliant com stunt illustrates a powerful truth: when your branding is solid, even the AI recognizes you. It's funny, clever and frighteningly effective.

Burger king and the excesses of AI in Halloween mode

With agency Buzzman, Burger King chose to scare. For Halloween, they came up with a chilling campaign in which customers transformed by AI became unrecognizable after biting into a burger.

The aim: to warn of the limits of artificial intelligence, while promoting human authenticity. A creative take on a tool that is still in its infancy.

Discover the best Burger King ads.

O2 and daisy, the anti-scam virtual granny

Operator O₂ has designed Daisy, an AI-generated grandmother capable of conversing online with fake advisors to throw them for a loop. A viral, funny and committed campaign against online fraud.

It proves that conversational AI, properly harnessed, can become a vector for education and awareness.

Virgin voyages and Jen AI, Jennifer Lopez's avatar

To personalize the customer experience, Virgin Voyages used Jennifer Lopez's image to create Jen AI, a virtual version that sent personalized videos to each passenger. The idea? Offer a unique welcome... signed J.Lo.

An innovative way of mixing celebrity, AI and customer relations to generate a wow effect right from the booking stage.

Espace aubade, the first 100% AI ad to air on Tf1 and M6

In June 2024, Espace Aubade became the first French advertiser to air an entirely AI-generated ad on TF1 and M6. Produced using tools such as Midjourney, Runway Gen-2 and ElevenLabs, this campaign marks a real turning point.

Despite the still-visible limitations of AI videos at the time, the result was stunning: an immersive, modern creation, driven by a bold vision that proves that AI can already transform advertising production in France.

Bescherelle, subtle humor in the face of artificial intelligence

With its campaign signed Brainsonic, Bescherelle has brilliantly hijacked the subject of AI to remind us of one essential thing: without a good command of French, even AI goes off the rails.

Playing with humor and finesse, the brand targets both professionals and the general public. The message is clear: before entrusting your content to an ad generator, it's best to be sure of your conjugations. An intelligent, simple and effective wink.

Limits and precautions before taking the plunge

Adopt artificial intelligence in your campaigns, yes. But not just any old way. Because while the tool is promising, it also entails risks that it's best to anticipate. Here's what to keep in mind before activating an ad generator.

Keep control of your brand image

AI generates content in seconds... but not always in the right tone. An overly robotic voiceover, awkward text or off-topic image can detract from your message. Even if AI generates texts quickly, it doesn't always capture the nuances of your identity.

That's why it's essential to validate every piece of content you produce before it's published. Humans must retain control over brand consistency, tone of voice and messaging. AI proposes, but you dispose.

Beware of bias and lack of context

Artificial intelligences rely on existing databases. They can therefore reproduce stereotypes or errors, without even realizing it. An image, a word, a turn of phrase can get out of hand if the prompt is not properly framed.

This is particularly the case with AI-generated advertising tools, which create visuals or slogans without fully understanding the cultural or emotional context. So it's vital to frame the process and keep a critical eye on the results.

Respecting ethical and legal rules

Creating AI advertising isn't just about performance: it's also about responsibility. In Europe, the RGPD imposes a strict framework on the use of data. And AI is no exception.

Before launching an automated campaign on social networks, ask yourself the right questions: what data is being used? Who is responsible if the tool gets it wrong? And if you're using an AI-cloned voice-over, do you have all the rights?