OOH (Out Of Home): Formats and Rates

What Is Temporary Outdoor Advertising?

This is the most common type of billboard campaign. It differs from long-term advertising by delivering high impact over a short period (from one to several weeks), often across dozens, hundreds, or even thousands of panels depending on the network.

Billboard advertising prices are typically based on a one-week display period.

When and Why Should You Launch One?

For retailers and businesses, this format is ideal for highlighting events and seasonal promotions tied to the marketing calendar (Mother's/Father's Day, back-to-school, Valentine's Day, Black Friday, Christmas, etc.).

Temporary billboard ads can also serve broader brand awareness goals, such as promoting a new store opening, a service launch, or driving traffic to a website or physical location.

Billboard Formats – Visual Overview

Below are examples of billboard advertising formats along with their dimensions:

Billboard Formats and Pricing

Here are some of the most common billboard formats and their advertising power. Note: long-term formats can also be applied to buses, though this is mainly done in smaller, local transport networks.

Metro Poster Pricing

Metro posters are a powerful way to capture the attention of urban commuters. Placed inside stations, they enjoy high daily visibility. Ideal for brand awareness or product launches, they target a broad and diverse audience. Prices vary depending on format (platform, tunnel, corridor, etc.) and location within the network.

For example, a 15-day campaign in the Paris metro across 40 poster faces in the northeastern corridors would cost approximately €3,000 to €5,000 (excl. VAT).

To estimate your budget, try our metro ad pricing simulator.

2m² Poster Pricing

2m² posters (often called “sucette” format) are frequently seen at bus shelters and in high-footfall areas like city centers. They’re great for reaching both pedestrians and drivers, making them ideal for local campaigns. Prices vary depending on location and campaign duration.

Check our interactive map for 2m² billboard prices.

Example: €4,447 excl. VAT for 60 poster faces over 7 days.

12m² Billboard Pricing

12m² billboards (4x3 format) are large, high-impact panels that are clearly visible from a distance. Perfect for major campaigns and high-traffic roadways, they’re more expensive but extremely effective for visibility. Pricing depends on location and duration.

Use our interactive map to find billboard rates in your target area. For instance, a network of 19 billboard faces in Massy over 7 days costs €2,632 excl. VAT.

Bus Side & Rear Ad Pricing

Bus side ads are placed on the vehicle’s sides and offer mobile, wide-reaching visibility across entire urban areas. They effectively reach a broad and mobile audience along their daily routes—ideal for building brand awareness.

Bus rear ads target drivers and pedestrians following behind the bus. Easily noticeable in traffic, this format is perfect for mobile, local visibility with strong recall.

Pricing depends on the bus network, routes, and season. For a mid-sized city like Orléans, a one-week campaign on the right side of 40 buses costs between €2,000 and €4,000 excl. VAT.

Average Campaign Cost

Based on our 2023 data, the average billboard campaign cost on Adintime is €6,235 excl. VAT (across all formats).

What Is Cost Per Face in Billboard Advertising?

Cost per face refers to the price to use one single advertising face on a billboard. This metric is widely used to define pricing within billboard networks. It varies based on size, location, and duration. It’s an essential KPI for advertisers to compare options and optimize their budget based on the exposure of each face.

• 2m²: €40 – €80 excl. VAT
• 8m²: €60 – €100 excl. VAT
• 12m²: €70 – €110 excl. VAT
• Bus left side: €50 – €90 excl. VAT
• Bus right side: €25 – €55 excl. VAT
• Bus rear: €55 – €90 excl. VAT

What Is Long-Term Billboard Advertising?

Long-term billboards are typically rented for several months, half a year, or a full year to promote a nearby store or service.

Long-term billboard advertising ensures that visuals remain displayed over an extended period—months or even a year—offering brands continuous visibility and stable local presence.

Unlike temporary or event-based campaigns, long-term displays allow brands to maintain consistent exposure and stay top of mind with their target audience.

Why Choose Long-Term Billboard Advertising?

This format is essential for local communication—especially for physical retail.
Beyond brand awareness, long-term ads are a powerful driver of foot traffic by signaling your location within your catchment area.

Long-term billboard advertising is ideal for brands aiming to build lasting connections with their audience through constant visibility.

Pricing for Long-Term Billboard Campaigns

Long-term billboard pricing varies based on panel size, location, display duration, and desired impact. A large panel in a high-traffic urban zone will cost more than panels in the suburbs. This format is a great fit for local businesses aiming to attract nearby customers, or brands seeking to build long-term visibility.

To see exact pricing and available locations, explore our interactive map of long-term billboards in France. You can view panel locations and access price details for each one—helping you plan your campaign efficiently.