- France, National
- Type of advertising
- TV channel
NRJ12 is a French private TV channel. It is a generalist channel created on March 31, 2005, that is broadcast throughout France on DTT, cable, satellite and ADSL.
The channel belongs to the NRJ group, a multimedia empire whose TV and radio entities are dedicated to entertainment. Advertising on NRJ12 through entertainment TV programs is ideal for triggering the purchase decision. The group has more than 43 million French viewers every month and is extremely successful with people aged 15 and more.
The TV channel in a few figures:
Request a quote to obtain the formats and rates for advertising space on the TV channel NRJ12.
The channel is represented by the advertising agency NRJ Global. The group has powerful media leaders in entertainment in France and has a great influence in digital with over 15 million subscribers on social networks.
NRJ12 is the first TV channel of the group and captivates more than 2 million viewers every year with the events broadcast on the channel.
Among the most watched programs on the channel, here are some:
Every day the channel gathers 5.8 million viewers. Not to mention the NRJ Play video hub, which records nearly 10 million views per month.
NRJ12 targets a young audience, mostly millennials, aged 15 and over, and women responsible for purchasing decisions under 50.
The advertising offers are innovative and the NRJ12 advertising rate is customizable according to the budget and objectives:
On the objectives of drive to web, the TV channel NRJ12 is more than effective. Indeed, for 1 GRP purchased, the channel generates up to 3.5 times more visits than a historical channel!
NRJ Play, the replay platform of the channel NRJ 12, has more than 10 million videos viewed every month. Hundreds of videos are available in live, replay and VOD. The site has been awarded the Digital Ad Trust label for responsible digital advertising and uses the Mediarithmics DMP to target the audience in a specific way, which guarantees the effectiveness of an advertising campaign.