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- Cover
- France, National
- Language
- French
- Target
- B2C
- Media
- TV
- Type of advertising
- Classic
- TV channel
- NRJ12
- Cover
- France, National
- Language
- French
- Target
- B2C
- Media
- TV
- Type of advertising
- Classic
- TV channel
- NRJ12
NRJ12 TV Advertising
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Introduction to the TV show BFM TV - NRJ12 TV Advertising
NRJ12 is a French private TV channel. It is a generalist channel created on March 31, 2005, that is broadcast throughout France on DTT, cable, satellite and ADSL.
The channel belongs to the NRJ group, a multimedia empire whose TV and radio entities are dedicated to entertainment. Advertising on NRJ12 through entertainment TV programs is ideal for triggering the purchase decision. The group has more than 43 million French viewers every month and is extremely successful with people aged 15 and more.
The TV channel in a few figures:
- 5.8 million daily viewers
- 43 million French people reached each month
- 10 million views per month on NRJ Play
- 8/10 is the monthly reach of NRJ group content in France
- 62% of NRJ12 viewers are between 25 and 59 years old and are women (62%)
You want to advertise on NRJ12?
Request a quote to obtain the formats and rates for advertising space on the TV channel NRJ12.
Advertise on TV with the best rates on NRJ12 TV Advertising
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the TV channel you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Advertising on NRJ12
The channel is represented by the advertising agency NRJ Global. The group has powerful media leaders in entertainment in France and has a great influence in digital with over 15 million subscribers on social networks.
NRJ12 is the first TV channel of the group and captivates more than 2 million viewers every year with the events broadcast on the channel.
The most popular TV programs on NRJ12
Among the most watched programs on the channel, here are some:
- Les anges de la téléréalité, a reality show that attracts nearly 160,000 viewers, including 1.2% of individuals aged four and over and 5.1% of women responsible for household purchases aged under 50.
- The Big Bang Theory, an American series with over 400,000 viewers. The target audience is rather young, with 43% of viewers under 50 and 28% of viewers aged between 15 and 34.
- Crime, a news magazine with an audience of nearly 450,000 viewers in prime time. The news magazine is particularly attractive to women, with an over-affinity for the women responsible for household purchases aged under 50 and those under 25.
- C'est Mon Choix, a talk show that won over 100,000 viewers with 2.2% of women responsible for household purchases aged under 50.
- C'Cauet, the Sunday chronicle that won 0.8% of audience share in 2020, i.e. 194,000 viewers.
Why advertise on the TV channel NRJ12?
Every day the channel gathers 5.8 million viewers. Not to mention the NRJ Play video hub, which records nearly 10 million views per month.
NRJ12 targets a young audience, mostly millennials, aged 15 and over, and women responsible for purchasing decisions under 50.
The advertising offers are innovative and the NRJ12 advertising rate is customizable according to the budget and objectives:
- Drive to success
- Box office solutions
- Tv global affinity
- Native green screen
- Cross-media
- Replay-video
- Spot machine
- Sme-pmi
On the objectives of drive to web, the TV channel NRJ12 is more than effective. Indeed, for 1 GRP purchased, the channel generates up to 3.5 times more visits than a historical channel!
Advertising solutions for replay
NRJ Play, the replay platform of the channel NRJ 12, has more than 10 million videos viewed every month. Hundreds of videos are available in live, replay and VOD. The site has been awarded the Digital Ad Trust label for responsible digital advertising and uses the Mediarithmics DMP to target the audience in a specific way, which guarantees the effectiveness of an advertising campaign.