Product Details
- Cover
- France, National
- Language
- French
- Target
- B2C
- Media
- TV
- Type of advertising
- Classic
- TV channel
- NRJ12
- Cover
- France, National
- Language
- French
- Target
- B2C
- Media
- TV
- Type of advertising
- Classic
- TV channel
- NRJ12
NRJ12 TV Advertising
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Introduction to the TV show BFM TV - NRJ12 TV Advertising
NRJ 12 is a private French TV channel. It is a generalist channel broadcasted throughout France on DTT, cable, satellite, and ADSL.
Advertising on NRJ12 TV allows you to reach young audiences, Responsible Women for Purchasing, as well as adult audiences interested in entertainment, humor, and captivating stories. The programming revolves around three main pillars:
- The best selection of US sitcoms (Teen Wolf, The Middle, Two and a Half Men, etc.)
- Thrilling prime time shows: blockbuster movies and the series Le Transporteur
- Exclusive shows, including a new daily fiction in the Access time slot, INFLUENCES, an original creation by NRJ12.
Advertising on NRJ12 provides visibility. The television channel is commercialized by NRJ Global, the advertising agency of the NRJ Group (NRJ, Nostalgie, Chérie FM, Rire & Chansons, NRJ12, Chérie25, NRJ Hits, and the NRJ Play video platform).
The channel in numbers*:
- 5.2 million daily viewers
- 4th most powerful TNT channel among 15-49-year-olds
- 1st channel in affinity among 25-49-year-olds
- An attractive channel for all generations with 58% of viewers aged 25-59
- Strong affinity with women, accounting for 63% of the audience
- High drive-to-web effectiveness, as NRJ12 generates 51% more online visits than traditional TV channels for every purchased GRP.**
Advertising rates on Taxis and VTCs
Submit your inquiry to obtain the formats and rates for advertising spaces on NRJ 12 TV channel.
Sources:
*Médiamétrie-Médiamat, Audience chaîne (JDV), LàD, 3h-27h, January-March 2023: (1) TCE 4+
**Realytics x NRJ Global study, March 2021
Advertise on TV with the best rates on NRJ12 TV Advertising
Our dedicated team of media experts will take care of your quote request as soon as we receive it. We will negotiate on your behalf directly to the TV channel you requested with best advertising rates. Within 24 hours, you will receive your quotation at the best negotiated rate possible. Feel free to reach us if you need any help or if you need additional media advice.
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Advertising on NRJ12
The channel is represented by the advertising agency NRJ Global. The group has powerful media leaders in entertainment in France and has a great influence in digital with over 15 million subscribers on social networks.
NRJ12 is the first TV channel of the group and captivates more than 2 million viewers every year with the events broadcast on the channel.
The most popular TV programs on NRJ12
Among the most watched programs on the channel, here are some:
- Les anges de la téléréalité, a reality show that attracts nearly 160,000 viewers, including 1.2% of individuals aged four and over and 5.1% of women responsible for household purchases aged under 50.
- The Big Bang Theory, an American series with over 400,000 viewers. The target audience is rather young, with 43% of viewers under 50 and 28% of viewers aged between 15 and 34.
- Crime, a news magazine with an audience of nearly 450,000 viewers in prime time. The news magazine is particularly attractive to women, with an over-affinity for the women responsible for household purchases aged under 50 and those under 25.
- C'est Mon Choix, a talk show that won over 100,000 viewers with 2.2% of women responsible for household purchases aged under 50.
- C'Cauet, the Sunday chronicle that won 0.8% of audience share in 2020, i.e. 194,000 viewers.
Why advertise on the TV channel NRJ12?
Every day the channel gathers 5.8 million viewers. Not to mention the NRJ Play video hub, which records nearly 10 million views per month.
NRJ12 targets a young audience, mostly millennials, aged 15 and over, and women responsible for purchasing decisions under 50.
The advertising offers are innovative and the NRJ12 advertising rate is customizable according to the budget and objectives:
- Drive to success
- Box office solutions
- Tv global affinity
- Native green screen
- Cross-media
- Replay-video
- Spot machine
- Sme-pmi
On the objectives of drive to web, the TV channel NRJ12 is more than effective. Indeed, for 1 GRP purchased, the channel generates up to 3.5 times more visits than a historical channel!
Advertising solutions for replay
NRJ Play, the replay platform of the channel NRJ 12, has more than 10 million videos viewed every month. Hundreds of videos are available in live, replay and VOD. The site has been awarded the Digital Ad Trust label for responsible digital advertising and uses the Mediarithmics DMP to target the audience in a specific way, which guarantees the effectiveness of an advertising campaign.