Top 10 best Christmas commercials of the last 5 years

Published : 12/12/2022 07:55:59 Updated : 12/12/2022 14:56:05 Rankings, numbers and statistics !

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Article summary : Top 10 best Christmas commercials of the last 5 years

🎄 Christmas commercials: selling emotion and storytelling

The festive season is a crucial time for businesses, providing a prime opportunity to create highly creative commercial spots that frequently evolve into memorable short films.

🎬 A look at the best holiday ads (2021-2025)

2021: social consciousness and the unexpected
- Carrefour (France): highlights solidarity and aid for the underprivileged, showcasing the brand's community focus and social responsibility.
- John Lewis & Partner (UK): taps into fantasy with an "Unexpected Guest" from space, successfully selling an idea/experience over a physical product.
2022: humor and disruptive campaigns
- Bouygues Telecom (France): makes santa claus relatable and fun by revealing his phone number in a spot set to Call Me Maybe.
- Fox Sport (USA): uses irony with Jon Hamm as a santa claus worried about the winter world cup, leveraging originality as a key selling point.
2023: magic and possibility
- Metro: creates absurd magic where a great meal leads to fantastic, life-changing gifts on christmas morning.
- Amazon: focuses on the message that the retail giant makes the impossible possible (e.g., enabling the elderly to participate in physical activities).
2024: practicality and cuteness
- Orange: addresses the sensitive topic of giving smartphones to teens responsibly and tactically, framed as a christmas choral musical.
- Mondou: centers on domestic animals, using their undeniable charisma to advocate for pet holiday gifts.
2025: serenity and distinction
- Orange: the "Orange is here" campaign sells peace of mind, positioning its services as facilitators for stress-free holiday preparations (an honest approach).
- Intermarché: features a kind, friendly wolf to demonstrate product quality, making the advertisement instantly memorable and distinct from competitors.

💡 Key trends in holiday advertising

Commercials are increasingly produced as comprehensive short films.
They often utilize original or highly effective music to resonate with viewers.
The overarching trend is to sell an idea, an emotion, or a life moment rather than merely promoting a specific product.

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Christmas. That magical time of year, full of joy, laughter, gifts, delicious food... and incredibly creative ads! Indeed, the end-of-year holidays are a prime opportunity for companies to speak up, sometimes with a touch of originality and festivity. We've gathered some of the best examples for you: one ad broadcast in France and another internationally. So, without further ado, here is a look at the best Christmas commercials of the last five years!

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Article Summary: Top 10 Best Christmas Ads of the Last 5 Years

Best Christmas commercials of 2021
Best Christmas commercials of 2022
Best Christmas commercials of 2023
Best Christmas commercials of 2024
Best Christmas commercials of 2025

>>> Check out the top 20 ad films of the year

Best christmas commercials of 2021

Carrefour unveils "The Christmas ingredient" - France

In 2021, Carrefour paid tribute to all the people who mobilize daily to help the most disadvantaged, through a spot featuring testimonials from their employees and customers.

Why we love it: This ad is incredibly moving! Highlighting social consciousness is a smart move, but structuring it as a testimonial spot shows strong storytelling savvy. It proves Carrefour isn't just a big chain but a community with heart.

John Lewis & Partner is always ready to welcome your unexpected guests - UK

Have a last-minute guest from outer space? Luckily, John Lewis & Partner is there to help you welcome that stellar friend, as illustrated by their 2021 spot titled “The unexpected guest,” broadcast in the United Kingdom.

Why we love it: This commercial stands out because it understands that Christmas marketing should sell an idea, not just an object. While others lean into pure emotion, John Lewis delivers fantastic, cinematic storytelling.

Best Christmas commercials of 2022

Bouygues Telecom reveals Santa Claus's phone number - France

Building on the success of its #AllôPapaNoël campaign from the previous year, Bouygues Telecom, in collaboration with Whatsapp and Santa Claus, decided to renew the experience in 2022. To unveil the phone number, the telecom company gives us a glimpse into Santa's preparations to be in top shape for the big day, set to the tune of Call Me Maybe.

Why we love this ad: We find it entertaining and perfectly aligned with the "Call Me Maybe" vibe. An older Santa dancing like that is hilarious! They made him accessible and incredibly cool.

The FIFA World Cup overshadows Jon Hamm's Santa Claus - USA

The FIFA World Cup is happening in the winter, but no one bothered to tell Santa Claus! Through two TV spots featuring Jon Hamm as Santa, Fox Sports used great irony to remind viewers that this year, the World Cup would start in November and be broadcast on their channel in the United States.

Why we love it: Combining two seemingly unrelated topics created a highly effective Christmas ad. We love the originality of the concept. Santa Claus isn't magical anymore; he's a mere mortal worried about his job. It's brilliantly funny!

Best christmas commercials of 2023

Christmas magic at Metro

In 2023, Metro launched a fantastic spot. Unimaginable gifts appear simply because children managed to surprise Santa Claus by preparing him a delicious meal, complete with lots of sauce, using Metro products. That's the kind of Christmas magic we all dream of, isn't it?! Unexpected presents, even the most outrageous ones like hair growth products.

Why we love this ad: This commercial completely immerses us in the magic of Christmas. It's slightly absurd and exaggerated, but that's exactly why we appreciate it. It suggests that a simple dish cooked using quality products from Metro can genuinely transform Christmas morning. It’s an ad with plenty of punch!

Christmas of possibility at Amazon

This commercial reminds us that Christmas is fundamentally about gathering and giving moments, not just material objects. The scene featuring grandmothers slipping serves as proof of the message: although age might have prevented them from playing, Amazon made the impossible possible! The message is clear: no matter what stands between you and joy, Amazon has the item that removes that barrier.

Why we love this ad: We appreciate it because it practically shouts: "This Christmas, you have no excuse not to have fun with your friends. The solution is here!" What could be better than promoting such positivity for the holiday season!

Best christmas commercials of 2024

Orange unveils the perfect christmas gift for teens

Who among us hasn't wished for a smartphone as a gift? Yet, this has always been a major source of stress for parents. It often sparks heated holiday debates. But Orange successfully reconciles these views in 2024. They released what we consider their best ad, blending satisfaction and responsibility using a Christmas musical-choir style.

Why we love this ad: Like most commercials, Orange sells aspiration, but here, the key difference is that they present reality with a tactical and responsible approach. This is precisely why we admire it!

Mondou hasn't forgotten christmas gifts for our cuties

This Mondou commercial was aired in 2024 for Christmas to emphasize that pets deserve their share of gifts too. To convey this message, the company decided to capitalize on the animals' cuteness and their little messes, suggesting they are bored and need a new toy from Mondou!

Why we love this ad: Just seeing them brings a smile to our faces. Commercials featuring cute cats and dogs are almost always a hit due to their undeniable charm. It instantly makes you want to watch the entire film. We absolutely love this clever execution!

Best christmas commercials of 2025

Orange saves you from holiday stress

In its "Orange is here" campaign, launched this year, the film conveys the message that no matter what happens, Orange has the solution. The approach of Christmas often feels stressful with preparations, gifts, calling family... an accumulation of pressure. But Orange services will ease these burdens because, as they say, Orange is here!

Why we love this ad: Instead of selling a fantasy, Orange sells serenity grounded in reality. It's an honest advertisement, and that's another element we appreciate. This commercial makes us feel understood and supported.

Tenderness triumphs over fangs at Intermarché

The wolf usually signifies danger, the villain of our childhood stories who eats the three little pigs and grandmother. In its Christmas commercial this year, Intermarché had the brilliant idea of using the wolf as the main character, but portraying him as gentle and friendly. This demonstrates the quality of their products, suggesting that even the fiercest beast transforms when it eats well.

Why we love this ad: Absolutely! When an ad stands out, we embrace it. Intermarché's kind little wolf that deviation, or rather, that twist on the expected narrative, makes the commercial truly memorable. This ad is a strong, successful attempt!

In conclusion, French Christmas commercials often follow the international trend of increasingly evolving into short films that tell a complete story in just a few minutes, frequently featuring an original or carefully selected soundtrack to ensure they are unforgettable.